According to the CEO of Lance de Sorte, Vinícius Nogueira, the partnership with Charles and Tiringa represents much more than a marketing strategy.
"They represent the people, the inner truth and the joy that we want to transmit as our brand. Their work shows that Lance de Sorte is committed to the real Brazil, with its culture, assets and spontaneity," said the executive.
Lance de Sorte's Marketing Director, Júlio Santana, also commented on the news: "Charles and Tiringa have a natural connection with the public. Only figures that convey lightness, humor and truth - exactly what we want to transmit with our campaigns. With them, our communication is closer, more humane and, of course, much more fun."
In the coming days, the duo will be present in special campaigns on the social networks and digital platforms of Lance de Sorte — always with that irreverent touch that the public adores.
An irreverent duo of influencers joins sports commentator Mauro Beting, one of the most respected voices of Brazilian football, a time of brand ambassadors.
A Lance de Sorte, a platform that integrates the BETesporte Group, has its license approved for the operation of sports betting and online games in Brazil in physical and virtual modalities, through Portaria 257 of the Secretaria de Prêmios e Apostas (SPA).
Source: GMB
