The brand joins giants such as Brahma, PicPay, Beats and Pepsi in supporting the celebration, which takes place from May 30 to July 6 and promises to bring together over 3 million people over the 38 days of programming.
7K's participation in the party includes personalized stands, interactive promoters and activations with exclusive gifts and games, in addition to special actions, guaranteeing differentiated experiences for the public. The 7K VIP Lounge is one of the new features of the 2025 edition. With this, the company is betting on connecting with its values ??of fun, proximity and passion for Brazilian experiences.
"We believe in the power of popular festivals to bring people together. With this partnership, 7K reinforces its commitment to culture, entertainment and the public experience, combining the energy of São João with the excitement of the online betting universe,” says Marco Túlio, CEO of Ana Gaming, the group responsible for the 7K brand.
In addition to the lineup of shows, São João de Campina Grande also stands out for its structure. Parque do Povo will have several stages, a scenic village, gastronomic islands and themed areas, such as the traditional Ilha do Forró and Quadrilhodromo, spaces dedicated exclusively to typical dances.
“Once again, 7K is expanding its presence at large-scale events, aligning its brand with memorable moments experienced by millions of people”, concludes Marco.
With over 100 confirmed attractions, the festival will feature important names such as Natanzinho, Wesley Safadão, Xand Avião, João Gomes, Luan Santana, Alok, Alceu Valença, Elba Ramalho, Zé Vaqueiro, Jorge & Matheus, among many others.
The Ana Gaming Group is a complete ecosystem and a leader in the online gaming and sports betting market, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market.
The Group is made up of renowned platforms such as 7k (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionizing the sector.
To learn more about the Ana Gaming group, visit: https://anagaming.com.br/.
Source: GMB
