The new color palette, which expands the already characteristic purple with two complementary shades, and the update of the now lighter and versatile typography, illustrate the brand's visual evolution without compromising its identity.
“The partnership with WeContent has been fundamental for our market consolidation journey. Since 2019, we have developed projects that have contributed significantly to the strengthening of the company,” says Andréia Oliveira, COO of the institution.
“This subtle change, like a 'facelift', symbolizes another chapter of this trajectory. The proposal has always been modernizing our visual identity without giving up the essence that sets us apart. The new look reflects a more current Betsul, more connected with its audience and prepared to accompany industry transformations,” he says.
Soft changes that make a difference
Among the changes, we highlight the evolution of the traditional color palette: the purple, iconic in Betsul's communication, gained two complementary shades. This chromatic expansion expands the possibilities of application in different media and, at the same time, reinforces the easily recognizable personality of the brand.
Founded in 2016, WeContent emerged with the mission of transforming business and people through creative and integrated solutions. For Betsul's current visual identity, all the elements - from logo to digital applications and typography - were rethought to dialogue with global trends and reflect the maturity that the company has gained over the years.
Developed with 100% in-house acting, the new design provides a more intuitive and aligned experience with the current scenario of the online bet market. “Our goal was to modernize without reinventing. We kept the personality of Betsul, but we gave a visual refresh that talks better with the current moment of the market and the public,” says Marcus Coura, COO of WeContent, with the creation team, Diogo Vannucchi and José Rigoni.
Regulated in the betting market, Betsul was created in 2019, being the first betting home in national territory to win the RA1000 seal of Complain Here.
The company supports full 24 hours a day to always ensure the best experience for its players, as well as maintaining initiatives that prioritize the conscious game. When registering on the site, for over 18 years, the player has access to a wide range of national and international sports and competitions, casinos, live casinos, e-sports and instant. Learn more at https://www.betsul.bet.br. Authorization Ordinance SPA/MF No. 255/2025.
Source: GMB
