The partnership kicked off with an in-person poker tournament in April in São Paulo, attended by GG's ambassador and one of the world's leading mind sports figures, Brazilian Felipe Mojave.
The intention is to take advantage of the synergy between the poker and eSports communities, especially with regard to competitive mindset, screen time and the constant search for improvement — characteristics shared by players in both categories.
"It's a natural and strategic move. Both poker and eSports have young, digital audiences who are passionate about challenges. This partnership allows us to showcase poker as an exciting hobby, but also as a sport with a professional bias, with the same dedication and performance required of gamers," explains Daniel Oliveira, Director of GGPoker.
The planned activations include the production of new content for new players, participation of RED Canids Kalunga athletes in GGPoker tournaments, co-creation of content with digital campaigns and in-person experiences.
The partnership is expected to reinforce GGPoker's positioning as a mind sport linked to entertainment, innovation and proximity to digital communities.
Big names and online security
Founded in 2017, GGPoker has revolutionized the segment by offering software optimized for mobile devices and exclusive gaming features, with a focus on fun, continuous action and a safe environment.
The brand is represented at the tables by big names in world poker, such as Felipe Mojave, the third most awarded Brazilian in live poker, and Canadian Daniel Negreanu. The platform has security certifications, such as ISO 27001, in addition to the BMM Testlabs seal.
On the other hand, RED Canids Kalunga has been on the Brazilian competitive scene since 2016, winning titles and engaging one of the most active fans in the gaming community.
The partnership also represents a relevant case of co-branding and a strategy to get closer to Generation Z and new digital consumers. “Our goal is to build bridges with real and engaged communities, offering experiences that go beyond the game and that connect with the lifestyle of these audiences,” adds Oliveira.
GGPoker is one of the largest online poker platforms in the world, offering an innovative and safe gaming experience for players of all levels. With exclusive features and an active global community, GGPoker is the ideal destination for those looking for fun and competition in online poker.
RED Canids Kalunga is one of the leading eSports organizations in Brazil, with competitive teams in several titles and a strong presence in the gaming community. The team is known for its dedication to the competitive scene and the engagement of its fan base.
Source: GMB
