In total, the study included 38 bookmakers licensed by the Prizes and Betting Department of the Ministry of Finance, which together totaled an impressive 562.8 million searches during the period.
It is important to highlight that the numbers reflect only organic traffic, that is, direct access, without paid boosting.
“The research shows that we are on the right track. We are advancing on all fronts to reinforce, in Brazil, our commitment to responsible entertainment,” says Camila Silva, CMO of MC Games.
Betting on content and responsibility
Last month, MC Games launched its official blog, which quickly gained relevance in the sector. The new page brings together content on Responsible Gaming, promotions, tutorials and services aimed at gamblers, expanding the offer of information and support to the public.
With this, the company reinforces its mission to educate, inform and raise awareness among Brazilian players. Given the accelerated expansion of the betting market in the country, MC Games prioritizes offering the best possible experience to users.
Definitive license to operate in Brazil
MC Games has a definitive license to operate in the country for the next five years. The company has met all the requirements set by the Federal Government, in addition to having paid the concession fee of R$30 million to guarantee its authorization.
Source: MC Games
