The schedule includes activities both inside and outside the stadium, with a focus on fan engagement and entertainment. Starting at 9:30pm, fans arriving at the Esplanade will enjoy a special photo zone, live music performances, and a themed quiz with questions about the club and exclusive prizes.
Inside the Arena MRV, the romantic vibe will continue with the “kiss cam,” capturing emotional moments between Atlético couples in the crowd. Personalized gifts produced by H2bet will also be handed out by the club’s mascot, ‘Galo Doido’, just before kick-off to further engage the supporters.
A special mosaic will welcome the team to the field, once again featuring the phrase “Only we can shout Galo,” emphasizing the strong bond between fans and players. The matchday will also include another edition of the “Grito do Galo” campaign, encouraging fans to cheer loudly and boost the team’s spirit.
These initiatives are part of H2bet’s activation plan as Atlético Mineiro’s main sponsor, focused on enhancing the fan experience. The partnership was praised by Rafael Menin, one of the owners of Atlético’s SAF.
“We’re very grateful to H2bet — they’re a great partner, the best we could have chosen. We were careful, spoke with ten companies, and signed with the best one under the best possible terms,” said Menin.
H2bet is an online betting and casino platform based in Brazil. Launched in 2020 by Grupo H2 — originally known for live poker operations — the brand expanded its offering to include sports betting, live casino games, and online slots.
Grupo H2 was founded nearly two decades ago to operate legal gaming and is committed to upholding and promoting best practices in compliance. H2bet is the largest sponsorship deal in Atlético’s history: the contract began this year and runs through the end of 2027, with a fixed investment of R$180 million (US$33m), plus performance bonuses that could push the total above R$200 million (US$36m).
Source: GMB
