VIE 5 DE DICIEMBRE DE 2025 - 11:03hs.
Already valid for the 2025 FIFA Club World Cup

7K signs sponsorship deal with CazéTV to broadcast international tournaments

7K, the betting house of the Ana Gaming group, has signed a sponsorship deal with CazéTV to broadcast international championships. The partnership is already valid for the FIFA Club World Cup, which began this weekend in the USA. In addition to this, the contract also includes matches from the Women's Euro Cup, Europa League, Conference League and Ligue 1.

7K ambassador, former athlete Neto, will be present in videos that will be shown during the broadcast of the World Cup games, in which he will make humorous predictions on behalf of the brand.

In addition, the online betting and gaming platform will have 30-second commercials during the programming and will include the insertion of ads throughout the matches.

In recent years, we have signed strategic agreements that have expanded the brand’s reach and, at the same time, strengthened the sponsors. CazéTV’s success is undeniable, mainly due to the language they have adopted, establishing a new type of broadcasting,”says Filipe Molon, Commercial Director of Ana Gaming, the group that owns the brands 7K, Cassino and Vera.

Likewise, 7K is also always innovating and bringing new things to the public. In addition to the commercial aspect, the search for innovation and the appreciation of entertainment are points that strengthen this partnership.

7K has a strong relationship with Brazilian sports, being the master sponsor of Santos and Vitória. The brand also has its logo on the Mirassol jersey and sponsors the Paulistão, both for men and women.

Source: GMB