7K ambassador, former athlete Neto, will be present in videos that will be shown during the broadcast of the World Cup games, in which he will make humorous predictions on behalf of the brand.
In addition, the online betting and gaming platform will have 30-second commercials during the programming and will include the insertion of ads throughout the matches.
“In recent years, we have signed strategic agreements that have expanded the brand’s reach and, at the same time, strengthened the sponsors. CazéTV’s success is undeniable, mainly due to the language they have adopted, establishing a new type of broadcasting,”says Filipe Molon, Commercial Director of Ana Gaming, the group that owns the brands 7K, Cassino and Vera.
“Likewise, 7K is also always innovating and bringing new things to the public. In addition to the commercial aspect, the search for innovation and the appreciation of entertainment are points that strengthen this partnership.”
7K has a strong relationship with Brazilian sports, being the master sponsor of Santos and Vitória. The brand also has its logo on the Mirassol jersey and sponsors the Paulistão, both for men and women.
Source: GMB