The GPTW survey assesses employee perception based on five pillars – credibility, respect, impartiality, pride and camaraderie. For Sophia Serak, Director of People, participating in the assessment was essential to identify strengths and opportunities for improvement.
“We want to be more than just a workplace: we created a structure where everyone can develop and feel valued. The certification proves that we are on the right path and motivates us to evolve even further,” says the executive.
More than a welcoming environment, Grupo Esportes Gaming Brasil has built a space where everyone has the freedom to be who they are, clarity about where they can go, and real support to grow. An environment where values ??such as trust, listening, and collaboration are at the center of decisions — from the selection process to the choice of leaders.
In 2024, the group accelerated its mission to strengthen leadership, with training, assessments aligned with values, and programs with regular management training. More than 60 leaders participated in development paths and initiatives such as “Impulso EGB” — an educational incentive program that subsidizes technical courses and specializations for employees.
Trust is the basis of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, freedom to propose new ideas and in the construction of real bonds between people.
The company invests in inclusive communication, active listening and collective actions that strengthen the sense of belonging — such as themed parties, recognition rituals and direct conversations with leadership.
Esportes Gaming Brasil is one of the main groups in the betting sector in the country, with 100% national operations and an official license granted by the Ministry of Finance, through SPA/MF. The authorization covers its two brands: Esportes da Sorte and Onabet, which operate throughout Brazil.
A leader in innovation and an advocate of market regulation, the group's pillars are its commitment to responsible gaming and continuous investment in control technologies and user well-being.
With hundreds of jobs generated, its operations go beyond betting: the group supports projects in the areas of sports and culture, such as the Corinthians, Ceará, Ferroviária and Náutico clubs, in addition to high-profile initiatives such as Galo da Madrugada and the Recife and Olinda Carnivals.
Onabet is expanding the group's digital reach with creative campaigns and partnerships with influencers, strengthening the connection with the public on online platforms.
Source: GMB
