One of the nominations is in the Responsible Gambling Marketing Campaign category, with the initiative developed in partnership with FUMEC University. The initiative is a pioneer in Brazil by uniting a company in the sector with an academic institution to promote responsible gaming.
The project includes the development of research on risk behaviors, with the support of predictive analysis, in addition to offering online counseling sessions with psychologists, aimed at players seeking guidance on gambling addiction.
EstrelaBet's customer service team is trained to identify warning signs and recommend professional monitoring.
The second nomination is in the Marketer of the Year category. Renan Cavalcanti, CMO (Chief Marketing Officer) of EstrelaBet, was named one of the main marketing leaders in the sector, in recognition of the set of strategies implemented in the last 12 months, focusing on branding, expansion and engagement.
The awards ceremony will be held on June 19, in London, at The Mermaid. The winners will be chosen by a jury specialized in the international market.
EstrelaBet is the largest Brazilian gamingtech and operates with a definitive license in the national iGaming market. Voted the best Brazilian betting operator, it won awards such as "Best Sports Betting Operator in Brazil" and "Rising Star of the Year" by the SBC Awards Latinoamérica 2022, in addition to having been awarded twice consecutively at the SiGMA Americas Awards in 2023 and 2024.
In 2025, the company also received the BiS Awards in the categories "Best Action to Combat Gambling Addiction" and "Best Customer Service."
With offices in Belo Horizonte and São Paulo, EstrelaBet is recognized for its innovation, commitment to responsible gaming, legal advertising, and support for sports and entertainment.
In partnership with FUMEC University, it develops pioneering initiatives to prevent pathological gambling, using cutting-edge technology to offer a safe experience and psychological support to users.
The company also prioritizes its efforts to ensure game integrity, combining rigorous internal processes and strategic partnerships, such as Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history by becoming the first Brazilian bookmaker to officially sponsor a FIFA event: the Women's World Cup™.
This achievement consolidated its presence on the international scene and demonstrated its dedication to the development of various sports.
In Brazil, the company expands its activities by supporting major initiatives, sports broadcasts, cultural activities, and media projects that strengthen its connection with the public and boost entertainment.
Source: GMB
