With a recent stint at Polishop, Dantas was responsible for leading the company's digital area, promoting a restructuring that resulted in growth of over 50% in online revenue.
During this period, he doubled the number of partners and implemented performance, CRM, journey personalization and marketing automation strategies, increasing the efficiency of digital channels.
The executive also has international experience at Royal Caribbean, where he worked on expanding market share in Latin America, in addition to having founded Safe Sport Brasil, a sports brand that has surpassed the 100 points of sale mark in the country.
Now, the CMO is part of the Levante team, with the challenge of boosting the brand in a sector that is constantly changing. With an experienced team and an environment that values ??technology and creativity, the company is betting on yet another move to expand its communication with the public and ways to attract, engage and retain its customers.
“Taking on the role of CMO at Levante is an opportunity to apply, in a new context, everything I have learned throughout my professional career, leading digital and performance areas. I am coming with the challenge of positioning the marketing sector as a growth engine, with a focus on data, efficiency and innovation. Our goal is to improve the user journey and explore new fronts in the business that strengthen the brand's presence in a highly competitive market,” says Diego Dantas.
In addition to being a pioneer in the digital lottery market, the company continues to invest in innovation and technological solutions to provide a more complete and secure experience for its users. The hiring of a new CMO reinforces the company's vision of continuing to grow, consolidating its leadership and expanding the possibilities in the digital betting universe.
“Diego's arrival represents an important strategic step for Sorte Online. He brings solid experience and a marketing vision with a proven ability to generate results. We are confident that his leadership will directly contribute to our expansion and strengthening of the brand,” says Felipe Maximino, Country Manager of Levante in Brazil.
The new marketing leadership will be responsible for boosting the company's brand, combining experience and innovation to create strategic actions that attract new customers and strengthen ties with existing ones. The partnership between marketing, data and technology will be fundamental for the company's next steps.
"I believe in the great growth potential of this market, and we have all the tools to stand out. We will put the customer at the center of our decisions and deliver experiences that are increasingly relevant and connected to their needs," concludes Diego.
Source: GMB
