A player at risk can impact the entire betting industry. That’s why they must be protected through a collective approach, with shared responsibility, rather than being treated as an isolated issue of a single operator.
A strong and sustainable industry requires collective vision, shared commitment, and continuous innovation. At a time when the debate around advertising is intensifying and proposals like Bill 2985/23 are moving forward in Congress—restricting institutional communication within the sector—Responsible Gambling stands out as the strategic response to protect the bettor and uphold the legitimacy of the market in Brazil.
Even in more mature markets, Responsible Gambling mechanisms largely rely on deposit limits, bet limits, session time restrictions, and mandatory breaks. While essential, these tools operate in isolation within each operator, overlooking the fact that many bettors hold accounts on multiple platforms, switching between them in search of better odds, promotions, and convenience. This leads to a limited view of player behavior.
Predictive and collaborative monitoring solutions between operators transform this model. They integrate data into unified intelligence, creating a collective shield against risky behaviors. By connecting betting patterns across licensed operators, these technologies enable the early detection of warning signs—such as excessive betting or compulsive behavior—before problems escalate.
Operating with protected data—ensuring that sensitive information is never shared directly between operators—these systems generate alerts so that each operator can proactively engage with their customers in line with internal policies. The goal is to ensure consistent protection, regardless of the platform. Experiences from mature markets show that collaborative approaches build greater trust in the industry.
More than just technology, these solutions represent a significant mindset shift. They turn Responsible Gambling into a strategic asset. It’s not just about compliance, it’s about integrating player protection into strategies that drive trust, retention, lifetime value, and reputation. It’s compliance plus marketing, aligned with a market-oriented vision. Adopting these practices reflects a collective commitment to the industry's sustainability.
The advancement of Bill 2985/23 reinforces the urgency of this approach. To stand apart from the illegal market, the industry must demonstrate it can self-regulate intelligently and proactively. No operator can achieve this alone. The collective interest must prevail, building a robust protection network.
Brazil has the opportunity to lead a new era of Responsible Gambling—an era that puts the player at the center, trust as a core value, and collaboration among operators, regulators, and tech developers as the path forward.
Smart self-regulation is the best route to a sustainable betting market in Brazil. Responsible Gambling has never been more urgent—and never more strategic.
Thiago Iusim
Founder | CEO @Betshield Responsible Gaming / www.thebetshield.com
