“We are a company that works with entertainment and this international tournament, with teams from all over the world, manages to create a unique atmosphere, full of fun,” says Heitor Mello, CMO of BETesporte, who is also in the USA.
“It is important to experience these moments, gain new insights into the sports industry and, at the same time, transmit joy to our followers, with light and fun content created by influencers,” adds the executive.
Kim Guerreiro and Léo Macaé will be watching many of the games involving Brazilian clubs on site.
So far, they have been to three, in two different cities. In New Jersey, the matches were Palmeiras x Porto and Fluminense x Borussia Dortmund.
In Philadelphia, the influencers represented BETesporte in the duel between Flamengo and Espérance.
On its platform, the company also offers special and exclusive odds for the Club World Cup.
Source: GMB
