For EstrelaBet, the initiative has a direct impact on user safety, combating fraud and the illegal market, and improving the player experience. Furthermore, it is an important step in the process of aligning the digital ecosystem with the requirements of the new legislation in the sector.
“The release of apps by the Play Store is another strategic step to increase consumer protection, promote an environment of fair competition and strengthen operators committed to legality", says Renan Cavalcanti, CMO of EstrelaBet.
"Considering the strong presence of the Android system in the Brazilian market, this policy update helps players to more clearly recognize licensed platforms, operating in a safe, responsible and transparent manner.”
EstrelaBet is one of the largest Brazilian gamingtechs and operates with a definitive license in the national iGaming market. Elected the best Brazilian betting operator, it won awards such as "Best Sports Betting Operator in Brazil" and "Rising Star of the Year" by the SBC Awards Latinoamérica 2022, in addition to having been awarded twice in a row at the SiGMA Americas Awards in 2023 and 2024. In 2025, the company also received the BiS Awards in the categories "Best Action to Combat Gambling Addiction" and "Best Customer Service".
With offices in Belo Horizonte and São Paulo, EstrelaBet is recognized for its innovation, commitment to responsible gaming, legal advertising, and support for sports and entertainment.
In partnership with FUMEC University, it develops pioneering initiatives to prevent pathological gambling, using cutting-edge technology to offer a safe experience and psychological support to users.
The company also prioritizes its efforts to ensure game integrity, combining rigorous internal processes and strategic partnerships, such as Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history by becoming the first Brazilian bookmaker to officially sponsor a FIFA event: the Women's World Cup™. This achievement consolidated its presence on the international scene and demonstrated its dedication to the development of various sports.
In Brazil, the company expands its activities by supporting major initiatives, sports broadcasts, cultural activities, and media projects that strengthen its connection with the public and boost entertainment.
For more information: www.estrelabet.bet.br
Source: GMB
