The technology giant's decision represents a milestone in the Brazilian digital environment, which until then limited the distribution of these apps, even after the sector was legalized. The measure also has the potential to help combat the illegal market, since it encourages consumers to access platforms that are duly regulated and audited by the government.
For lawyer Gustavo Biglia, partner at Ambiel Advogados and specialist in Gaming and Betting Regulation, Google's decision is in line with the current legal scenario in Brazil.
“With the regulation in force, the availability of apps in official stores is no longer just an internal policy decision of the platforms and is now directly related to compliance with legal standards, especially with regard to consumer protection, data security and combating fraud,” he says.
Biglia also emphasizes that the release of apps does not mean that there are no rules. “The Ministry of Finance itself imposes strict requirements, such as identity verification mechanisms, access control for minors and practices that guarantee responsible gaming. Now, these requirements also need to be reflected in the digital environment of the platforms that host these applications,” he explains.
Another point raised by the lawyer is that the entry of apps into the Play Store can act as a natural barrier against unlicensed operators.
“By facilitating access to official apps, the market reduces the space for clandestine platforms that circulated via APKs or downloads outside of secure environments. This contributes directly to the integrity of the market, in addition to protecting users from scams, money laundering and exposure to cyber risks,” he adds.
According to the expert, the expectation is that the measure will also pressure other big techs to adopt the same guideline.
“It is a natural movement to adapt to Brazilian legislation. From a legal standpoint, the trend is for the provision of digital services, including in the gaming and betting sector, to increasingly align with local requirements, both in Brazil and in other markets that are undergoing similar regulatory processes,” concludes Biglia.
Source: GMB
