With investments in social responsibility and sustainability projects, the milestone reinforces the company's performance in regulated and high-impact sports ecosystems in Europe.
More than a sponsorship, this alliance represents an initiative aligned with the organization's CSR pillars, reinforcing its role as a transforming agent in communities where sport is a symbol of identity, inclusion and positive social impact.
Follow more about Meridianbet's partnership with the Malta Aquatics Association (ASA) and understand the organization's initiatives aimed at society.
Historic partnership with ASA: how Meridianbet goes beyond sponsorship
Going beyond financial sponsorship, Meridianbet's agreement with the Malta Aquatic Sports Association (ASA) also goes straight to the sports incentive of the sport in the country.
This is because the European country has one of the highest per capita participation rates in water polo in the entire old continent, with water sports deeply rooted in its cultural and athletic identity.
Under the agreement, the company will hold the Meridianbet Super Cup, a premium national water polo event in Malta. In addition, the organization plans to give visibility to the event with the apparel brand of national teams and ASA-sanctioned events.
It is worth noting that physical panels will also be structured on the main highways in Malta and digital campaigns to publicize the aquatic tournaments. All actions are carried out in conjunction with the governing body for water polo, swimming and artistic swimming.
Meridianbet's partnership with ASA reflects the company's broader portfolio of sports sponsorships, which includes basketball leagues, mixed martial arts, eSports, and grassroots tournaments.
Through these actions, the company not only supports the more than 20 communities in which it operates — it also positions itself as a global and sustainable brand model, which aims for long-term real-world impact.
Initiatives focused on sports
Among the main sustainable initiatives implemented in 2025, Meridianbet stood out for the environmental cleanup action during the 32nd Fruška Gora MTB Marathon in Serbia, in which it served as the main sponsor of the event.
Combining sport, recreation and ecological action, the organization's own employees, as well as community volunteers who joined the cause, led a large-scale effort to clear forest trails and protect one of the country's most valuable national parks.
The success of the initiative has inspired similar actions in other markets where the corporation operates. An example is in Tanzania, where the organization's local teams have adopted similar initiatives.
Still thinking about sports projects, the company also organized the Epic Trail — a sporting and recreational event that brought together runners, cyclists and local communities.
The campaign aimed to promote healthy lifestyles, social inclusion, and building lasting trust in the brand through direct engagement with the public.
With this multifaceted performance, Meridianbet reaffirms the company's vision that sustainability and social transformation are not one-off initiatives, but continuous and global commitments.
The Meridianbet Foundation
The Meridianbet Foundation is a humanitarian entity of Meridianbet, part of the Golden Matrix Group (NASDAQ: GMGI), dedicated to supporting education, culture, sport and community development through various corporate social responsibility initiatives.
For better idea, in 2024 alone, the Meridianbet Foundation organized almost 300 new projects in humanitarian causes. In addition, in the first quarter of 2025, this pace accelerated with 80 new proposals for long-term sustainable impact.
Among its main impacts so far, Meridianbet is committed to sustainability and the environment, planting 20,000 seedlings for each market in which the foundation operates.
Another point of success was the investment in public health, in which the group provided more than $2 million in emergency financial assistance for COVID to medical centers around the world. Not to mention the campaigns for health assistance in children with rare diseases and participation in UNICEF vaccine programs.
The Meridianbet Foundation is also a protagonist in the sponsorship of professional and amateur clubs, youth tournaments and charity events, integrating leisure, health and positive impact.
If you are interested in more updates about the organization's projects, visit the Group's Investor Relations page or follow us on social media.
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Source: GMB
