VIE 5 DE DICIEMBRE DE 2025 - 09:17hs.
7K, Cassino and Vera brands hold the RA1000 seal

Ana Gaming Group reinforces its culture of active listening and proximity to customers

The online betting market has shown remarkable growth since its regulation. The Instituto Locomotiva estimates that, in the last six months of 2024, approximately 25 million individuals placed at least one bet in Brazil. Given this scenario, the Ana Gaming Group, which owns the 7K, Cassino and Vera brands, has established customer service as a central pillar since its foundation and has the RA1000 certification from Reclame AQUI.

With personalized support available 24/7, all of the group’s brands manage a high volume of customer interactions. Vanessa Abreu, Head of the Reputational Department, emphasizes that the commitment to excellent service is a long-term management principle at Ana Gaming, not just a temporary initiative. She highlights that “the customer relationship culture is evident even on spontaneous review platforms such as Reclame AQUI.”

In a sector that demands high demand, Ana Gaming has shown that it is possible to reconcile scale and quality, exceeding market expectations. Proof of this is the achievement and maintenance of the RA1000 seal, the highest rating from 'Reclame AQUI', for all of the group's platforms.

According to Talita Lacerda, Executive Director of Operations at Grupo Ana Gaming, the recognition is a direct reflection of an organizational culture that places the customer at the center of its strategy.

"Putting the customer at the center is not just a speech, it is a strategic guideline that guides all of our decisions and operations. In iGaming, where agility, trust and experience are essential, ensuring efficient and effective service is part of our routine."

"The presence of the 'Reclame AQUI' seals on all of our brands reinforces the result of a culture of active listening, rapid action and continuous improvement. More than just serving, our mission is to resolve and evolve with each interaction," highlights the director.

Graciela Fernandes, operations director, emphasizes that the RA1000 seals of 7K, Cassino and Vera are the result of a solid strategy. “This recognition is the result of long-term teamwork with our customers, guided by the use of cutting-edge technology, training, team continuity and a service governance focused on excellence and effective resolution of demands,” she concludes.

Ana Gaming is a complete ecosystem and a leader in the online gaming and sports betting market, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market.

The Group is made up of renowned platforms such as 7K (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionizing the sector. To learn more about the Ana Gaming group, visit: 
https://anagaming.com.br/

Source: GMB