The award-winning campaign was developed in partnership with FUMEC University and is a pioneer in Brazil for bringing together a sports betting operator and an academic institution to promote Responsible Gambling.
The initiative includes the development of research on risk behavior, the use of technology for predictive analysis of behavioral risks, and the provision of free online psychological counseling sessions for users seeking support with gambling addiction. In addition, EstrelaBet's entire customer support team is trained to identify warning signs and guide users toward professional assistance when needed.
This initiative reinforces EstrelaBet's commitment to integrity, ethics, and player protection — especially within the context of Brazil’s market regulation. EstrelaBet was the only Brazilian company among the award winners, selected from over 240 international case submissions in areas such as marketing, technology, and innovation.
“This achievement is even more meaningful as it recognizes an initiative from a country that has just regulated the sector and is already standing out globally. Giving visibility to serious Responsible Gambling actions is essential for building a sustainable and ethical industry,” says Frederico Gabrich, Chief Legal Officer (CLO) at EstrelaBet.
“We are proud to lead this movement and show that it is possible to innovate responsibly while setting a benchmark for already-established markets.”
This is EstrelaBet's second recognition in 2025 for its marketing and responsible gambling efforts. In April, the company also won at the BiS Awards in three categories: Best Action to Combat Gambling Addiction (in partnership with FUMEC University), Best Customer Service, and Outstanding C-Level Executive.
EstrelaBet is one of Brazil’s largest gamingtechs, operating under a permanent license in the regulated national iGaming market. Voted Best Brazilian Betting Operator, the company has earned accolades such as Best Sports Betting Operator in Brazil and Rising Star of the Year at the SBC Awards Latin America 2022, as well as back-to-back wins at the SiGMA Americas Awards in 2023 and 2024.
In 2025, it also received BiS Awards for Best Action to Combat Gambling Addiction and Best Customer Service.
With offices in Belo Horizonte and São Paulo, EstrelaBet is recognized for its innovation, commitment to Responsible Gambling, legal advertising practices, and support for sports and entertainment.
In partnership with FUMEC University, it develops pioneering initiatives for the prevention of pathological gambling, leveraging cutting-edge technology to provide a safe experience and psychological support for users.
Game integrity is also a top priority for the company, which combines strict internal protocols with strategic partnerships, including Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history by becoming the first Brazilian betting operator to officially sponsor a FIFA event — the FIFA Women’s World Cup™. This milestone consolidated its international presence and highlighted its dedication to the development of multiple sports disciplines.
In Brazil, the company continues to expand its presence by supporting major initiatives, sports broadcasts, cultural events, and media projects that strengthen its bond with the public and drive engagement in entertainment.
Source: GMB
