According to the executive, his main challenge in the new position will be to lead the marketing team in this new phase of the company in Brazil. “Generating not only sustainable growth for the business, but also contributing to the maturation of the betting market with responsible marketing and good practices,” says Alvaro Garcia.
After purchasing the stake in NSX Brasil, in a deal valued at US$350 million, Flutter Brazil is integrating the operations of the brands.
According to data from this year's edition of Agências & Anunciantes, Betnacional was the 28th largest advertiser in the country in 2024, with more than R$417 million (US$76m) in media purchases, a drop of 11%. Betfair appears in 180th place, with investments of more than R$67 million (US$12m), an increase of 45%.
Before joining Flutter Brazil, Alvaro worked from 2020 to 2024 at Mondelez, where he was vice president of marketing and CMO.
During his time at the head of Mondelez's marketing, he helped the company double its size in the country and led projects such as MorumBis, Oreo Castelo Rá-Tim-Bum, Hotel Bubbaloo, Rock in Rio 40 anos com Trident and the Lacta 110th anniversary campaign, among others.
He was also executive director of the 'Quem disse, Berenice?' business unit of Grupo Boticário. Alvaro Garcia also had a long career of over 16 years at Diageo, where he became CMO for Brazil, Paraguay and Uruguay.
It is worth remembering that Flutter Entertainment acquired 56% of NSX Brasil for US$ 350 million, creating Flutter Brazil, which unites Betnacional and Betfair Brasil to explore the promising regulated betting market in Brazil, with a projected revenue of US$ 220 million in 2025.
Source: GMB
