With a panoramic VIP box, karaoke truck, social arena, and sustainable initiatives, the activation brings the energy of popular Brazilian figures such as José Loreto, Gkay, Ruivinha de Marte, Wandré, Patrick Araújo, and Israel Paulain.
Throughout the three-day festival, the brand will animate Parintins with immersive experiences celebrating regional culture. Highlights include a VIP lounge with privileged views of the 'Bumbódromo' (Parintins Cultural Arena) and the “Truck da Sorte,” a hybrid space combining karaoke with free hydration stations.
In addition, a Community Arena has been set up in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, water distribution, and photo-friendly installations. The brand will also distribute exclusive merchandise to further engage the public.
The project’s visual identity is rooted in Amazonian art. All designs were created by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas. Their work combines urban art, Indigenous cosmologies, and forest elements to depict the stories of the legendary Garantido and Caprichoso bulls in vibrant colors aligned with the brand’s DNA.
Content coverage will be led by a team of ambassadors and influencers, including José Loreto, Gkay, Ruivinha de Marte, Wandré, Patrick Araújo, and Israel Paulain, who will share their experiences across their social channels and Esportes da Sorte’s official platforms. The campaign will also be amplified through out-of-home media (including waterway displays), as well as through radio, television, and digital channels throughout June.
This investment in Parintins adds to the brand’s growing support of major cultural events such as Carnival and São João across Brazil.
“More than showcasing our brand, we aim to generate value for those who live the festival,” says Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind Esportes da Sorte. “Being in Parintins is about recognizing the strength of Amazonian culture and contributing to the preservation of this living heritage. Alongside Carnival and São João, Parintins reinforces our strategy of supporting traditions that move local economies and strengthen regional identities.”
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading betting platforms, operating fully within the national regulatory framework with a license granted by the Ministry of Finance through SPA/MF to Esportes Gaming Brasil — which also operates the Onabet brand.
Renowned for its innovation and firm stance in favor of sector regulation, the company is committed to responsible gaming, continuously investing in monitoring tools and user support to ensure a safe and balanced experience.
With hundreds of jobs created and strong institutional presence, Esportes da Sorte goes beyond betting — supporting sports and cultural initiatives across the country. It sponsors major clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and actively participates in high-profile events including Galo da Madrugada, Recife and Olinda Carnivals, and now, the Parintins Festival.
Source: GMB
