The program began with a welcome dinner hosted by G&M News, which brought together executives and industry leaders in an informal environment, ideal for exchanging experiences and strengthening strategic connections.
At this event, Mauricio Soto, Senior Account Executive at Optimove, participated in a highlight moment with a panel with Diego Rojas, executive at La Tinka, who spoke a little about his experience with Optimove and his experience in the Peruvian market. For him, “the initiative reinforces the brand’s presence and its strategic role in the Latin American market.”
Optimove then sponsored one of the teams in the LMG Fútbol tournament, which brought together industry professionals in a sporting and relaxed activity. Optimove’s Luis Gallo entered the field and represented the brand during the match.
Mauricio also attended a presentation at PGS – Peru Gaming Show, one of the most important industry events in Latin America. During the talk, Mauricio presented the concept of Positionless Marketing, an innovative approach created by the company. The proposal generated strong interest among operators and providers present, especially given the current challenges of retention and user experience.
The presence at events like these consolidates Optimove’s presence in the Latin American market, strengthening its position as a global reference in CRM solutions and marketing orchestration for the iGaming sector.
Source: GMB
