VIE 5 DE DICIEMBRE DE 2025 - 09:20hs.
Strategic expansion

RubyPlay secures BetMGM deal to scale North America presence

RubyPlay, an innovative B2B iGaming development studio, continues its strategic expansion into North America through a new partnership with BetMGM, a leading iGaming and sports betting operator. This dynamic deal has officially kicked off with the launch of a finely curated portfolio of games in the Garden State of New Jersey.

The latest collaboration strengthens RubyPlay’s presence in New Jersey with several of its top-performing games now live on BetMGM’s online casino, including Gummy Giga Match®, Diamond Explosion® Patriots, Mad Hit® Wild Alice, Go High® Panda, and Immortal Ways® Sweet Coin.

As part of a long-term agreement, RubyPlay is fully committed to delivering more titles to BetMGM across multiple North American territories. Its content is already live with the operator’s digital platform in Ontario, Canada, while further U.S launches are planned over the coming months.  

The rollout continues RubyPlay’s impressive momentum in the U.S and Canada, reinforcing its strategic focus on deepening operator relationships across key North American jurisdictions.

The studio’s proven mechanics and strong performance data empower leading brands to deepen engagement and expand reach on a global scale.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Securing a partnership with BetMGM - one of the most iconic names in the industry - is a game-changing milestone in our North American growth."

Seeing our games live with BetMGM speaks volumes in both the quality of our content and the big strides we’re making in this part of the world. We’re looking forward to working closely with the BetMGM team to provide them with even more content that entertains their impressive player base.”

RubyPlay is a progressive and innovative B2B iGaming company specializing in designing and developing entertaining and engaging slot games, plus value-add tools and support for gaming operators.

RubyPlay boasts a catalogue of 100+ interactive and immersive slots and also offers bespoke game development services. RubyPlay has offices in Australia, Malta and Ukraine working alongside an international team of professionals globally in hybrid remote working strategy.

For more information, visit: https://rubyplay.com

Public Relations contact: [email protected]

Source: GMB