The collaboration began in July 2024, when EveryMatrix integrated beBettor’s V-Scan™ financial vulnerability product. Following its success, the two organisations have now expanded the partnership’s scope to include WealthScore™, both delivered through a single, real-time API integration.
beBettor’s WealthScore™ ranks individuals from 1 to 10 based on their GB wealth bracket. A score of 10 places a player in the top 10% wealth bracket in GB, while a score of 1 means they are in the bottom 10%.
Access to the product enables EveryMatrix’s operator partners to deliver hyper personalised 1:1 marketing communications based on each player’s relative wealth, immediately upon sign up. Earlier this month BetGoodwin became EveryMatrix’s first client to adopt WealthScore™.
This new phase marks a key milestone for beBettor and underlines the growing recognition that wealth-based data can deliver unrivalled insight and power smarter CRM strategies for betting and gaming operators.
Sonny Cott, Chief Insights Officer at beBettor, said: “We’re excited to expand our partnership with EveryMatrix and make WealthScore™ available to even more UK-licensed operators."
“Actionable and non-intrusive player wealth data is becoming essential for effective marketing and customer engagement that pushes beyond assumptions and we’re proud to support EveryMatrix in delivering greater value to its operator clients.”
Kevin Furlong, Chief Product Officer, at EveryMatrix, commented: “Integrating beBettor’s WealthScore™ is a natural next step. This data provides a genuinely new dimension of insight for our operator partners allowing them to instantly optimise, personalise and further monetise campaigns."
“At EveryMatrix, we are committed to offering our clients the most innovative tools on the market, and beBettor’s WealthScore™ helps us fulfil this mission. Our customers can now deliver more tailored experiences to their players and allocate budgets more intelligently.”
beBettor is a privacy-centric data analytics platform that helps organisations grow revenue through deeper customer understanding. Their WealthScore™ product helps businesses segment audiences with precision immediately upon sign-up, unlocking powerful insights into relative wealth that enable operators to tailor marketing and enrich business intelligence. Their V-Scan™ product performs frictionless, financial vulnerability checks that don’t impact the customer experience.
EveryMatrix delivers iGaming software, solutions, content, and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as emerging brands. The platform is highly modular, scalable, and compliant, enabling operators to select the optimal EveryMatrix solution and integrate it with both third-party and in-house technology and capabilities.
The company empowers clients to unleash bold ideas and deliver exceptional player experiences in regulated markets. The company employs over 1,400 people across 15 offices in 15 countries and serves more than 300 customers worldwide, including operators in the regulated U.S. market.
Learn more at www.everymatrix.com
Source: GMB
