Casino brands looking to maximise customer value are increasingly adding sports betting to their offering to drive growth. Such expansion provides loyal customers with a complete betting experience and means players can seamlessly switch from traditional casino games to betting on the big match.
As a leading sportsbook provider, Altenar has the global expertise, customer support and innovative features to help casino operators diversify their offering in regulated markets.
One such company is LVC Diamond, with the online casino operator having used Altenar’s sportsbook since 2023 to grow its Vegas.hu brand. As the partnership goes from strength to strength, Vegas.hu’s Head of Sportsbetting Operations Gabor Hannus reflects on the success the brand is enjoying.
Altenar - In general, how have you found the partnership with Altenar so far?
Gabor Hannus - We are highly satisfied with our partnership. They are a reliable, customer-focused, and innovative company. Their openness to our ideas and their willingness to adapt to our specific needs have significantly contributed to our productive and forward-looking collaboration.
How was the onboarding process?
We were very satisfied with the onboarding process. We received extensive support before and after the launch, which continued for several months. The senior experts and directors who helped us at the beginning remained available and continued to offer valuable advice. We were also provided with a wealth of useful documentation and online demos, which greatly facilitated the transition.
Which specific product features do you find most beneficial for enhancing the overall user experience for your players?
Some of the most beneficial product features that enhance the overall user experience for our players include the Cashout option, Boosted Odds and Bet Builder. These tools contribute significantly to greater engagement, flexibility and a more personalised betting experience.
Are there any specific sporting events or competitions which you find as a defining factor in your sportsbook growth?
Yes, the top-tier football leagues and the UEFA Champions League play a key role in driving growth for our sportsbook. Grand Slam tennis tournaments also make a significant contribution. E-football has proven to be especially popular and impactful among Hungarian players.
How would you describe your experience with the efficiency and effectiveness of Altenar’s back-office tools when managing your sportsbook operation?
We have had a very positive experience with the back-office tools. All the functions are straightforward to learn and user-friendly, enabling us to manage our sportsbook operations efficiently and smoothly.
How has Altenar’s sportsbook contributed to increasing the average lifetime value of your players?
The variety of bonus types available on the sportsbook, in particular, have proven to be highly effective tools in the hands of our CRM team. These functionalities significantly boost player activity and engagement, increasing play frequency and consequently the average lifetime value of our players.
Is there specific product functionality that has proven particularly effective in player acquisition? How about player retention?
Bonus offers, such as deposit bonuses, free bets and cashback, have proven particularly effective in acquiring players. Key factors for retention include sportsbook features such as live streaming, Bet Builder, a wide selection of sports and diverse betting markets, all of which help to sustain long-term player engagement.
How do you find the usability of the front-end widgets and how effective is the configurability in managing the uniqueness of your site?
The front-end widgets are highly configurable and offer great flexibility, enabling us to customise the site according to our specific requirements. Altenar has also been very open to our suggestions regarding UX/UI and design, as well as developing new widgets. This further supports the uniqueness and continuous improvement of our platform.
How would you describe your experience with the account management and business support teams?
We are very satisfied with both the account management and the business support teams. Their response times are outstanding, and they consistently demonstrate a helpful problem-solving attitude. Our account manager represents our interests exceptionally well, consistently finding the right solutions and demonstrating great flexibility in collaboration.
What is the most important factor to consider when choosing a sportsbook provider?
The most important factors are professional excellence and innovation capability, along with reliability and stability.
How has the partnership helped the growth and success of your brand?
By implementing new features before our competitors, we are able to lead the way in innovation. This has enabled us to steadily increase our market share and successfully attract new customers. Growth in our sportsbook operations also drives our online casino segment forward. Looking ahead, we intend to expand our market share further and diversify our offerings, and Altenar is the ideal partner to support these ambitions.
Ready to learn more and be Altenar’s next success story? With a range of products and features suited to the needs of Latam players, plus content tailored to your market, partnering with Altenar is the fastest way to start offering sports betting to your casino players.
Get in touch with Sales Manager Frederico Caputi for a demonstration of Altenar’s innovative technology.
Source: Altenar
