Casino.online has been awarded Best Bonus Comparison Affiliate at the 2025 AffPapa iGaming Awards, recognising the company’s work in advancing clarity, compliance and user-centric design in the online bonus space.
The award was presented during a ceremony in Malaga on 28 May. Industry professionals selected winners across multiple categories, including affiliates, operators, and service providers.
According to the judging panel, in a crowded segment known for aggressive tactics and inconsistent standards, Casino.online stood out for its focus on transparency, editorial control, and regulatory compliance.
The company, which operates globally across regulated markets, has built a reputation on delivering data-driven bonus comparisons, helping users identify suitable promotions via custom filters, in-depth reviews, and education-led content.
Speaking to Gamesbras, Joshua Rawlings, Head of Strategy at Casino.online, said the award was “an important marker” of how affiliate expectations are changing.
“Players want more than just promo codes. They want confidence,” Rawlings said. “We’ve always believed that trust is earned through clarity, and this recognition reinforces our direction.”
As part of its long-term roadmap, Casino.online is continuing to build on its responsible gambling messaging, backing it with the development of interactive strategy tools designed to inform, not incentivise, player behaviour.
In addition to its standard educational guides, the platform recently launched a Roulette Strategy Tool to help players understand betting patterns and manage bankroll expectations. A Blackjack Card Counting Tool is also in development, aimed at demystifying how advantage play works, while reinforcing the importance of responsible, informed decision-making.
“We support responsible gambling not just through messaging, but through the functionality of our platform,” Rawlings said. “We want players to learn how games work, what’s realistic, and when to walk away.”
The site’s bonus listings are structured to distinguish clearly between promotional claims and factual breakdowns, with regular internal audits to ensure all offers meet local advertising and compliance standards.
Casino.online’s win comes amid growing calls for more accountable marketing practices within the affiliate sector. Regulatory developments across key jurisdictions, including the UK and parts of the EU, have placed increased pressure on affiliates to provide accurate, fair, and accessible content, especially in areas relating to bonus advertising and terms.
Rawlings added that the company’s success was part of a broader shift.
“This isn’t just about us. We’re seeing a real appetite across the industry to move past outdated, volume-led approaches. Affiliates who lead with integrity will be the ones who grow with the market, not against it.”
Casino.online has confirmed plans to roll out additional localised experiences in 2025, targeting several European and Latin American markets, alongside continued UX enhancements designed to reduce friction and boost clarity for end users.
The brand’s trajectory, reinforced by its AffPapa accolade, positions it among a new wave of affiliates prioritising player value, technical accuracy, and sustainable acquisition strategies.
