In this context, it is worth noting that, in 2024 alone, the Meridianbet Foundation organized almost 300 new projects focused on humanitarian and social causes. In addition, in the first quarter of 2025, this pace accelerated with 80 new proposals for long-term sustainable impact.
So, keep reading the article and see how inclusion, equality and respect are part of Meridianbet's corporate culture in all countries where the organization operates.
Meridianbet: a step forward in the fight against discrimination
Meridianbet is not only one of the largest global sports betting and casino gaming platforms in the world, but also an organization committed to its real-world impact.
To better understand, the company's corporate social responsibility has operations in all of the more than 20 markets in which it operates, in addition to a solid foundation in innovation.
Among its main recent highlights, it is worth noting that the company acts as a signatory member of the UN Global Compact, actively participating in the celebrations of Zero Discrimination Day in March 2024.
It is worth noting that the date, promoted by the UN, seeks to raise awareness about social justice, human rights and the fight against inequalities in all their forms.
For Meridianbet, this was an opportunity to publicly reinforce its position: tolerance, respect and inclusion are not just values — they are everyday practices.
More than an extension of corporate social responsibility, the Meridianbet Foundation acts as a real engine of transformation for the next generations.
Through awareness campaigns and direct support for initiatives aimed at tolerance, education and respect, the foundation contributes to ensuring that the company's values do not remain just on paper. It ensures that its actions are continuous, aiming at the long term.
In the most notable examples among the company's campaigns, the donation of about 20 thousand tree seedlings to several countries, investments in public health, the allocation of more than US$ 2 million in emergency support to medical centers appear as some of the main actions.
The Meridianbet Foundation is also a protagonist in the recreational/sports field, sponsoring professional and amateur clubs, youth tournaments and charity events, integrating leisure, health and positive impact.
In this context, the company was the driving force of the 2025 Santa Catarina Footvolley League in Brazil. This is the main championship in the country in the sport, in addition to having great legends of the competition on the court.
Search for more diversity
Aiming at diversity and equity in its corporate environment, Meridianbet currently has 63% of its leadership positions held by women.
This impressive data is not the result of legal impositions, but of a consistent recruitment and promotion strategy based on organizational merit.
In this sense, since 2010, the company has been registering a constant growth in the presence of women in management, combined with a policy of equal pay between genders (0% difference) at all hierarchical levels.
In addition, with operations in more than 20 countries, Meridianbet has been expanding its social impact with inclusive actions that cross continents. In 2024 alone, 41 people with disabilities were hired, a significant increase compared to the 34 employees hired in 2022.
Thus, diversity is present throughout its global structure, for a better idea:
* 60% of the team in Europe is made up of women and/or professionals inserted in inclusive programs;
* 62% in the Americas;
* 70% in Africa.
These numbers translate more than the organization's social responsibility, they demonstrate a growth model that values people and creates real connections with local communities from the work environment.
Meridianbet's stance is part of a broader ESG vision of the Golden Matrix Group, which understands sustainable growth as inseparable from social progress.
The company believes that respect for human rights, equal opportunities and the empowerment of local groups are essential to its longevity as a global entertainment and technology company.
If you are interested in more updates about the organization's projects, visit the Group's Investor Relations page or follow us on social media.
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Source: Meridianbet
