The achievement reinforces Optimove’s leadership and its ongoing commitment to developing the iGaming market in Latin America. With a data-driven, AI-powered CRM platform designed specifically for the sector, Optimove has become the preferred solution for operators in the region, helping them increase real-time engagement, meet regulatory requirements and drive sustainable growth.
“Recognitions like this would not be possible without the partnership of visionary companies. This award is a testament to the innovative work of the iGaming operators we are proud to work with in the region. Their leadership is what drives the growth of the Latin American market,” says Mauricio Soto, Senior Account Executive for Latin America at Optimove.
“This distinction also reflects the exceptional performance of our local team, supported by the dedication and expertise of the global team. Together, we are helping to transform the iGaming industry with powerful, future-proof solutions.”
Optimove’s success in Latin America is due to its Positionless Marketing platform. The solution eliminates marketers’ dependence on other areas, such as IT or design, allowing them to develop campaigns completely autonomously. Through Artificial Intelligence, the platform enhances the entire workflow by offering three powers to users:
- Data power: allows instant access to customer insights, enabling precise segmentation and hyper-personalized experiences.
- Creative power: gives you the freedom to produce content ready for multiple channels in seconds, including text and visuals.
- Optimization power: empowers teams to execute intelligent campaigns with automated testing and optimized end-to-end journeys.
With this approach, Optimove’s platform puts professionals in control of the entire marketing cycle, from orchestration to optimization, and empowers them to act with agility and independence. By breaking away from traditional fixed roles, Positionless Marketing transforms each professional into a complete executor, ready to do anything and take on any role they want.
As the iGaming market matures in Latin America, Optimove is reinforcing its role in the development of the sector. The company combines cutting-edge artificial intelligence and real-time orchestration with direct support to operators, helping them strengthen relationships with players, promote responsible growth strategies and build more agile marketing teams.
In the face of regulatory changes and growing public expectations, Optimove maintains its leadership position as a strategic partner and reference in technological innovation.
Optimove
Optimove is a leader in Positionless Marketing, a model that breaks with fixed roles in marketing teams and gives each professional the power to execute any task quickly and independently. This approach has already proven gains of up to 88% in campaign efficiency, enabling more personalized interactions with customers.
Recognized as a Visionary in the Gartner® Magic Quadrant™ for Multichannel Marketing Hubs, Optimove has innovation in its DNA. It was the first CRM Marketing platform to natively incorporate Artificial Intelligence, with the ability to predict customer movement between lifecycle stages since 2012.
Today, its complete portfolio of AI-powered solutions gives professionals control over the entire marketing flow, from insight to creation to orchestration. The company serves leading brands around the world with solutions tailored to different sectors and objectives. For more information, visit optimove.com.
Source: GMB
