The new deal will see Gamblr use Altenar’s fully-managed sportsbook solution including innovative features, such as Bet Mentor and Bet Insights, to enhance the user experience.
The partnership demonstrates Altenar’s reputation for consistently delivering value for operators of all sizes, supporting fast-growing brands in their journey to become well-established industry names.
Jason Ryan, Director of Sportsbook at Gamblr, said: “Choosing a sportsbook provider is a decision which can make or break a new-to-market brand, which is why we are delighted to have partnered with Altenar."
“The level of control and customisation that Altenar allows its operators to have is refreshing and sets them apart from other B2B providers in the industry.”
Matthew Ferrara, Sales Manager at Altenar, said: “Working with Gamblr and Jason personally is a project we are very excited for. Jason has great industry experience and is very hands on, which will help him get the most out of the Altenar sportsbook."
“Utilising our extensive risk management tools, being proactive with customer segmentation and also creating custom campaigns both for the marketing and localisation purposes, he and his team will truly get the most out of the Altenar sportsbook and I’m excited to watch the growth of Gamblr over the next few years.”
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients.
Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements.
With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
For more information, visit altenar.com.
Source: GMB
