As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
* FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
* This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network.”
“We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”
FIRST – Best in Sports is a leading provider of Tier 1 sports betting solutions to operators in South America and Europe.
The company partners with the largest platform providers and sports betting operators in iGaming and brings their digital sportsbooks to life by providing them with the deepest and most comprehensive betting product portfolio.
This strategic approach drives volumes, engagement, retention and revenues and ensures FIRST – Best in Sports’ partners are able to compete with the largest operators in their markets.
Source: GMB
