The ‘Festas Juninas’, also known as the ‘Festas de São João’, are annual celebrations in Brazil that take place at the beginning of the Brazilian winter, in June. They commemorate the birth of Saint John the Baptist and are very popular throughout the country, especially in the Northeast, where they can be as important as Carnival.
Vpag was present at different visible points in the space, integrating the ambiance of the VIP box and reinforcing the connection with the local public. The brand activation is part of an ongoing partnership between the two companies, which goes far beyond one-off sponsorship.
The partnership reinforces Vpag's positioning as a digital account for Brazilian bettors, with solutions developed specifically for those seeking more control, agility and returns on their transactions.
Among the benefits offered to Aposta Ganha users are Pix Turbo, which guarantees automatic cashback on transfers made via Vpag, and the functionality for Vpag users to create an account on Aposta Ganha with just one click, directly from within the digital account, making the experience even simpler and more fluid.
“Our work with Aposta Ganha shows how Vpag goes beyond payment methods. We are part of an ecosystem that connects bettors to the bookmaker in a transparent, instant way and with real benefits, such as cashback via Pix Turbo,” says Bernardo Bicarano, commercial director of Vpag.
“São João de Caruaru is a special opportunity to show, live, how this partnership translates into value for the user. Vpag's presence in our VIP area reinforces the synergy between the brands,” highlights Álex Galindo, CFO and COO of Aposta Ganha.
With Brazilian technology and placing the end user at the center, Vpag's mission is to generate positive impacts on the user experience when carrying out financial transactions with regulated operators.
Vpag is the digital account for Brazilian bettors, developed by the Eightroom group and operated through one of its companies, Pay Instituição de Pagamento S.A., authorized by the Central Bank of Brazil.
The solution is exclusively aimed at bookmakers licensed by the Secretariat of Prizes and Bets of the Ministry of Finance (SPA/MF), offering a smooth, secure payment journey with real benefits for those who bet responsibly. Find out more at https://vpag.com/business.
Source: GMB
