In practice, the partnership foresees the cross-recommendation of the solutions of both companies: Caf will recommend Optimove’s marketing platform to operators seeking to increase player engagement and retention, while Optimove will recommend Caf’s security and verification technology to strengthen local operators’ compliance. By joining forces, the two companies expand access to essential solutions for campaign optimization and protection in the Brazilian iGaming market.
Recognized for its ability to transform data into personalized marketing actions, Optimove has been operating in Brazil for over three years, helping leading operators such as Bet365, Betano, Betnacional and Grupo da Sorte to offer more relevant and secure experiences to players. The partnership with Caf reinforces this strategy and serves operators that aim to combine marketing performance, security and compliance in such a competitive segment.
“Optimove is growing significantly and, as part of this expansion, we are expanding our strategic partnerships globally,” says Felipe Costa Nadalini, Senior Account Executive at Optimove.
“In more mature markets around the world, operators partner with the best technology companies to offer the best possible experience to players. And we are very happy to follow this premise by joining Caf, an extremely relevant Know Your Customer (KYC) company in the Brazilian market.”
Rodrigo Lattaro, Global VP of Marketing at Caf, also celebrates the new phase: “Optimove is one of the most respected global marketing CRM platforms, and we are very excited to work side by side, adding our expertise in security technology and identity verification. We believe that this alliance strengthens our areas of operation and positions us even more strategically in the sector.”
Optimove
Optimove is a leader in Positionless Marketing, a model that breaks with fixed roles in marketing teams and gives each professional the power to perform any task quickly and independently. This approach has already proven gains of up to 88% in campaign efficiency, allowing for more personalized interactions with customers.
Recognized as a Visionary in the Gartner® Magic Quadrant™ for Multichannel Marketing Hubs, Optimove has innovation in its DNA. It was the first CRM Marketing platform to natively incorporate Artificial Intelligence, with the ability to predict customer movement between lifecycle stages since 2012.
Today, its complete portfolio of AI-powered solutions gives professionals control over the entire marketing flow, from insight to creation to orchestration. The company serves leading brands around the world with solutions tailored to different sectors and objectives. For more information, visit optimove.com.
Caf
Caf is a company specialized in digital identity solutions, offering advanced verification, authentication, onboarding and fraud prevention technologies. Operating in several segments, Caf is a reference in security, reliability and regulatory compliance throughout Latin America.
Source: GMB
