The main attraction is a balloon in the shape of a basketball that will take selected participants 20 meters high to attempt a historic shot at a basket with a hoop 5 times larger than a conventional one.
To live this experience, interested parties must be over 18 years old. Participation can be guaranteed in two ways: by standing out in the "Air Play" (an internal game at the NBA House) or in the "Shoot Challenge" held on site on a first-come, first-served basis.
"This is a chance to experience the excitement of the NBA Finals in a way that has never been seen before in Brazil," says Dimitri Araújo, Head of Marketing at Sportingbet.
"Whoever scores this historic basket will keep this memory along with the chance to watch the league live - because at Sportingbet, we believe that true excitement has no replay."
At the height of the experience, each challenger receives a special ball and has only one chance to attempt the nearly impossible basket. The first person to achieve the feat will win a trip with a companion to watch an NBA game in the United States, including flights, accommodation and tickets. In total, there will be five winners, being the first ones to score the basket.
The action was created and will be carried out by Grupo Lebre, a Brand Experience group that has been working with Sportingbet for two years: "The 100-point basket is the materialization of the concept 'Emotion has no replay'. It is a unique, bold and unforgettable opportunity - like the great moments of the NBA," says Rodrigo Burgel, partner at Lebre.
“The action is a tribute to the legendary 100-point record, which took place on March 2, 1962, in Hershey, Pennsylvania, in a single NBA game, but with an irreverent touch from Sportingbet: a shot from the top of a balloon straight into history,” adds Pedro Brasil, also a partner at Grupo Lebre.
The structure set up at Villa-Lobos will operate on June 5, 8, 11, 13 and 16 and the entire environment was designed for total safety, from the balloon anchored to the ground to the 10-meter-high basket positioned in the reception area.
Sportingbet is one of the leading sports betting platforms, offering a wide range of betting markets and competitive odds. With a commitment to innovation and entertainment, Sportingbet provides a unique betting experience for its users.
Service:
Where: Sportingbet courts at Parque Villa-Lobos (São Paulo)
When: June 5, 8, 11, 13 and 16
Time: 4pm to 10pm
Restrictions: over 18s
Source: GMB
