The EGR Marketing & Innovation Awards 2025 categories are curated in consultation with industry stakeholders to reflect the fast-paced, diverse nature of the iGaming sector.
Betsson Group is shortlisted for:
- Affiliate programme marketing campaign – Betsson Group Affiliates
- Best native app
- Best use of a brand ambassador
- Brand of the year – B2C
- Casino marketing campaign
- Innovation in casino
- Innovation in sports betting
- Innovation of the year – B2C
- Marketing team of the year – B2C
- Responsible gambling marketing campaign
- Social marketing campaign
- Sportsbook marketing campaign
Individual Nomination:
- Marketer of the year: Mirco Zanetti, Betsson Group, Marketing Manager – Italy.
Betsson is no stranger to recognition at the EGR Awards, having consistently been nominated and awarded across multiple categories over the years. In 2024, the company earned silver in both the ‘Casino Marketing Campaign and Sportsbook Marketing Campaign’ categories. Hugo Genaro, Betsson Group’s Marketing Director – Brazil, then Head of Marketing LatAm, was named ‘Marketer of the Year’.
EGR Marketing and Innovations Awards
The EGR Marketing & Innovation Awards are among the most prestigious recognitions in the online gaming industry. They celebrate commercial success, game-changing innovation, excellent customer service, and standout marketing achievements.
Judging process
An independent panel of expert judges, carefully selected for their diverse backgrounds and market expertise, evaluates each category. The process is designed to ensure fairness, impartiality, and depth of insight, with judges assigned categories aligned to their specialisations.
These nominations are a testament to Betsson Group’s unwavering dedication to innovation, excellence, and responsible gaming. They also reflect the extraordinary talent of its teams, who continue to push boundaries and raise the bar across the industry.
“Betsson looks forward to the awards ceremony on 19 June 2025 in London and wishes all shortlisted nominees the very best of luck,” states the company.
Source: GMB
