With this initiative, Jogo de Ouro strengthens its strategy of regionalized communication by partnering with creators who have a strong ability to engage and identify with the local audience. The partnership includes exclusive videos, digital campaigns, and entertainment-focused actions, as well as informative and community-engagement content.
Meet Jogo de Ouro’s new partners:
* Rodrigo Tarja Preta (@tarjapretarn): Irreverent humor and 1.4 million followers.
* Júlio César (@ojuliocesar): Authentic videos and 434,000 followers.
* Allef Ronald (@allefronald): Creativity and memorable characters for 291,000 followers.
More than visibility: real connection with the public
For Jogo de Ouro, the partnership goes beyond numbers: it’s a way to communicate in a closer, more authentic, and culturally relevant manner.
The influencers will serve as ambassadors not only for the brand, but also for important messages such as responsible gaming, the prohibition of underage play (under 18), and transparency in promotions — always with a light, accessible approach aligned with Brazilian regulations.
“We believe in the power of local content and representation. With Rodrigo, Júlio, and Allef, we bring together quality humor, strong reach, and a language that truly speaks to our audience. It’s more than marketing — it’s connection,” highlights the Jogo de Ouro team.
Quality content with a Northeastern accent
This partnership is part of Jogo de Ouro’s expansion phase, focused on building a strong regional digital presence, spotlighting local talent, and promoting more authentic, relatable, and responsible entertainment.
The first pieces of content are already live on the comedians’ and brand’s social media — and there’s more to come!
Visit www.jogodeouro.bet.br to follow the campaigns with our new partners.
And to stay up to date on everything happening at Jogo de Ouro, check out our official blog: www.ouronews.com.br.
Source: Jogo de Ouro
