GMB - Could you tell a bit about the story behind RiskCherry and how the idea for the company came about?
Rob Fell - RiskCherry was established in late 2020 by a team of iGaming industry experts & veterans who identified a gap in the market for a more efficient, transparent and frankly more modern Test Lab.
Frustrated by the slow, opaque and often outdated certification processes they had encountered when launching hundreds of games into 25+ regulated markets themselves the founders & core team’s goal was (and are to this day still is) to revolutionise the certification & audit landscape. Our mission is to streamline the certification process - allowing our Clients to concentrate on creating exceptional gaming content.
What are the main services that RiskCherry currently offers to the iGaming market?
We provide a comprehensive suite of testing, inspection, audit and certification services for online casino games and gaming platform technology.
Our offerings include RNG certification, game certification (encompassing functional, mathematical, and regulatory testing), multijurisdictional certification and compliance audits.
RiskCherry positions itself as a more agile and personalized alternative in compliance and risk management. How do you differentiate your approach from more traditional solutions?
Our approach is centred on efficiency, clarity, and exceptional Client service. By integrating high levels automation (both in testing and processes) and AI-driven tools, we achieve industry-leading certification times of under five days.
Our Client portal offers instant access to submission statuses, timelines, bug tracking, communication and compliance requirements. Furthermore, our modular service packages are designed to meet the precise needs of our clients, setting us apart from traditional labs.
We also have integrated our automated Portal comms to Slack so our Clients get automated rich messaging into Slack where all their developers, QA, math & compliance team are to notify them the instant we find any issue, have any questions or when they have certificates & reports ready to download.
Does RiskCherry work primarily with operators, suppliers, or both? How does this relationship work in practice?
Our Client base spans the iGaming ecosystem, including game studios, platform providers and operators. We serve as a strategic partner for game developers, facilitating rapid & reliable certification to expedite market entry and getting more content live, more efficiently. Our commitment to responsiveness and collaboration enables us to effectively address our Clients' challenges. We have intuitive tooling and automated & standardised communication to make it as efficient and effective as possible for our Clients.
Geographically speaking, which markets is RiskCherry most active in today? Is there a particular focus on Europe, Asia, or Latin America?
RiskCherry is now active in 17 regulated markets, with a significant presence in Europe, including the UK, Malta, Sweden, Denmark, Spain, Switzerland & the Netherlands. Following our recent approval, we are also now operational in Brazil, certifying content, RNGs & integrations.
Our expansion efforts continue as we extend our reach further into North America, Latin America and other key markets, supporting our vision to become a global compliance partner for the iGaming industry.
Brazil has recently made progress in regulating sports betting and iGaming. Is Risk Cherry already active or planning to enter the Brazilian market?
With Brazil's evolving regulatory landscape and the size of the market, we view it as a critical market and thus obtaining our approval from the SPA was a key milestone for RiskCherry. On top of the game studios and platforms who went live between 1 January 2025 and the current day there are many more studios preparing to enter the market and we are already supporting a number of these in the short time since our approval, with many more to follow!
What are the biggest regulatory and operational challenges you see in emerging jurisdictions like Brazil?
Emerging markets pose challenges such as adapting to evolving regulatory frameworks, integrating with local infrastructure and payment systems and localisation of content. RiskCherry leverages its extensive experience to help Clients navigate the challenge relevant to certification & audit ensuring compliance and a smooth market entry across various jurisdictions.
How can Risk Cherry’s technology support operators looking to expand into newly regulated markets such as Brazil?
Our automated testing tools and streamlined certification processes ensure compliance from the outset, preventing costly delays. Our multijurisdictional coverage facilitates the fast-tracking of approvals in Brazil, while our client portal and API integrations offer real-time compliance monitoring and reporting, simplifying regulatory adherence over time.
In your view, what trends in compliance and risk management will most impact the iGaming sector in the coming years?
The future of iGaming compliance is increasingly influenced by the adoption of automation and AI. These technologies are pivotal for monitoring player behaviour, preventing fraud, and ensuring responsible gaming. As the industry ventures into newly-regulated territories, the demand for agile and scalable compliance solutions becomes more pronounced.
Compliance and risk management have transitioned from peripheral concerns to central pillars of operational strategy. However, the journey towards uniform capacity and focus across the sector is ongoing. There remains significant work to ensure that existing regulated markets can adapt to changes effectively, and that entry into new markets is executed optimally.
Lastly, what message would you like to share with operators and suppliers aiming to stay compliant and protect their business in complex markets like Latin America?
Prioritising compliance as a core business function is crucial for success in complex, regulating or newly regulated markets. This involves investing in robust tools and processes, partnering with knowledgeable entities whether than be for payments advice, technical compliance or certification and by fostering a culture of transparency and player protection.
RiskCherry's mission is to facilitate this journey by offering fast, efficient and regulator-approved solutions, enabling Clients to focus on growth as they expand further into Brazil and other markets.
Source: Exclusive GMB
