The initiative is part of EstrelaBet's strategy to strengthen integrity in the sports environment and expand prevention against match-fixing into the gaming scene as well.
This move comes shortly after the company announced its main sponsorship of Vivo Keyd Stars, reinforcing its commitment to the sustainable development of eSports.
EstrelaBet already carries out this type of training with traditional football clubs, such as Criciúma Esporte Clube, and is now bringing the topic to eSports in a pioneering move within the Brazilian market.
"This is the first time the industry brings a sports integrity initiative to the eSports universe in Brazil. It reinforces our commitment to ethics, credibility, and the protection of sport. It's essential that all professionals understand the risks, know how to act, and are prepared to protect the ecosystem in which they operate," says Frederico Gabrich, Chief Legal Officer (CLO) at EstrelaBet.
As a partner in the initiative, Sportradar was responsible for conducting the workshop, providing content on match-fixing, types of fraud, tactics used by fraudsters, the risks of involvement with illegal betting, and proper procedures when facing suspicious approaches. A global leader in sports technology and betting monitoring, Sportradar is a worldwide reference in sports integrity.
"This is a different kind of training from what we do with football clubs, precisely because of the unique characteristics of the gaming scene. It’s a pleasure to collaborate with EstrelaBet and Vivo Keyd Stars in this unprecedented initiative in Brazil," says Felippe Marchetti, Integrity Partnerships Manager at Sportradar LATAM.
"Our role as an organization goes beyond training and preparing athletes for competition. It also involves providing information, educating, and reinforcing responsibility regarding conduct on and off the game. Initiatives like this place our players and Vivo Keyd Stars on a new level of professionalism, aligned with the best practices in global sports," says Hugo Tristão, CEO of Vivo Keyd Stars.
The initiative is part of EstrelaBet's policy to promote integrity and responsible gaming, aligned with global best practices and current regulations.
The company has a dedicated compliance and integrity department that uses advanced technologies, such as artificial intelligence, to monitor and detect suspicious activities.
EstrelaBet is also a member of the International Betting Integrity Association (IBIA), Genius Sports, and Sportradar's Integrity Exchange.
Source: GMB
