The venue will continue to host concerts by major artists, as well as brand-owned events and customized activations tied to top-tier sports competitions such as the UEFA Champions League, NFL, NBA, and others.
In addition to the renovation of the façade, which will prominently feature the KTO logo, changes will also be made to the venue's interior to create a more immersive experience for visitors. Bars and VIP boxes will be redesigned with themes inspired by the world of gaming and sports. Opinião Produtora will soon announce the first concerts at the newly rebranded KTO Arena.
Inaugurated in May 2006, the venue has a capacity of up to 5,500 people and operated under the name “Pepsi on Stage” for nearly 20 years, hosting over 4 million attendees.
In addition to historic concerts by artists such as Bob Dylan, Caetano Veloso, Lauryn Hill, and The Strokes, the venue also welcomes conferences, award ceremonies, parties, and product launches. The first shows at KTO Arena will be announced shortly by Opinião Produtora.
“We have a deep affection for our roots here in Rio Grande do Sul, so it's a huge joy to deliver this project to the city, with a strong lineup of shows, experiences, and high-quality entertainment,” says Cássio Filter, Country Manager of KTO Brazil.
“We know how important this venue is to the region’s history, and our mission is to honor its legacy by bringing even more music and fun to a place that’s already a cultural landmark. All of this builds on our ongoing investments to strengthen entertainment for the people of Rio Grande do Sul,” he adds.
KTO also participated in the 2024 editions of Oktoberfest in Santa Cruz do Sul (RS) and Blumenau (SC), reinforcing its connection with traditional cultural events.
In addition, the company supports venues such as Bar Opinião, Teatro de Câmara Túlio Piva, and Auditório Araújo Vianna, underscoring its commitment to promoting regional culture.
Source: GMB
