During this period, the club chose to take the field wearing white, and in the main space on the uniform, sponsor GingaBet gave up brand exposure and replaced it with the campaign hashtag, titled “Nosso Vermelho Salva” (Our Red Saves).
The initiative was launched on June 9, when Vila Nova faced Criciúma in Brazil’s Série B Championship. Donations took place at the Goiás blood center, and last Thursday (25), the club also welcomed the public at the OBA Stadium for blood donation drives. Fans who participated and donated received tickets to a home match during the campaign period.
“We’re very proud of the success of ‘Nosso Vermelho Salva.’ We proved that it’s possible to make a difference through sports and we celebrate the campaign’s impact. Raising awareness about blood donation is a call for life, and this initiative showed how powerful sports can be as a tool for transformation,” said André Baldavira, GingaBet’s Head of Marketing.
GingaBet entered the Brazilian market with the goal of offering a betting experience filled with fun, safety, and incredible opportunities.
A sponsor of Paysandu, Ponte Preta, and Vila Nova, the company invests in innovative marketing strategies to strengthen the connection between fans and players, as well as in campaigns supporting causes of public interest.
Source: GMB
