The ongoing Group's work earned it the Great Place to Work (GPTW) seal last week. The certification – a global reference in people management and organizational climate – recognizes the company for promoting a positive environment, with development, well-being and inclusion initiatives. The GPTW survey assesses employee perceptions in five pillars – credibility, respect, impartiality, pride and camaraderie.
“We believe that growing responsibly requires investing in people, providing an environment of genuine care with opportunities for constant development,” says Sophia Serak, the group’s People Director. “Since the beginning of the group’s companies, taking care of people has always been an essential part of our culture. In recent months, we have focused even more efforts on strengthening our values, keeping up with the accelerated pace of our growth without ever losing sight of the human aspect. The arrival of the GPTW seal confirms that we are on the right path,” says the executive.
Among the most recent advances are the strategic hires that further strengthen the company’s leadership and governance, such as the arrival of Hugo Baungartner, who took on the role of executive director of Institutional Relations and Strategic Partnerships at Esportes Gaming Brasil, with the aim of supporting the brand’s expansion and strengthening institutional connections. The arrival of Hugo and other leaders is part of a more structured and rigorous selection process that is aligned with the group’s culture and strategic objectives.
In addition to forming new teams, the company consistently invests in the physical, emotional and financial well-being of its team, offering a complete benefits structure.
Highlights include the health and dental plan, which also covers up to two dependents up to 18 years of age; free access to two monthly sessions with a psychologist and nutritionist; and encouragement to practice physical activities through Wellhub, which is extended to family members. In addition, employees have access to discounts at pharmacies and on their energy bills, among other support in their daily lives. All of this reinforces the company's commitment to valuing and caring for the people who make its growth happen.
Engagement, ethics and development
To strengthen engagement and connection between teams, the Group promoted, throughout the first half of the year, actions that value diversity and collaborative work. Highlights include the discussion group on International Women's Day and the São João Festival, which took place to further integrate the teams.
In June, the company also launched the Responsible Gaming Program: Learning to Protect, aimed at training on Responsible Gaming. The initiative was attended by the Brazilian Company for Supporting Compulsive Gamblers (EBAC) and the Institute for Supporting Gamblers (IAA). The project reinforces the company's commitment to ongoing development and responsibility in the sector in which it operates.
In the area of compliance, in addition to hiring the new compliance manager Ana Carolina Maçães, the company launched the Ethics Channel and also launched its Code of Ethics and Conduct in June. To complement these actions, the launch of the Support Channel, aimed at providing emotional support to employees, is scheduled for this month. Operating 24 hours a day and being attended by trained psychologists, the channel will be an important tool for support and active listening, in line with NR-1.
These initiatives reinforce the group's mission: “To offer exceptional experiences, combining fun, safety and excellence in service. We grow by investing in the development of our team, driven by energy, intelligence and integrity to generate lasting value for our customers,” concludes the executive.
Esportes Gaming Brasil
Esportes Gaming Brasil is one of the leading groups in the betting sector in the country, with 100% national operations and an official license granted by the Ministry of Finance, through SPA/MF. The authorization covers its two brands: Esportes da Sorte and Onabet, which operate throughout Brazil.
A leader in innovation and a defender of market regulation, the group's pillars are its commitment to responsible gaming and continuous investment in control technologies and user well-being.
With hundreds of jobs created, its operations go beyond betting: it supports projects in the areas of sports and culture, such as the Corinthians, Ceará, Ferroviária and Náutico clubs, in addition to high-profile initiatives such as 'Galo da Madrugada', 'Carnaval do Recife e Olinda' and the Parintins Festival.
Onabet, in turn, expands the group's digital reach with creative campaigns and partnerships with influencers, strengthening the connection with the public on online platforms.
Source: GMB
