The decision to rebrand was made after an intensive internal and external effort aimed at deeply understanding InPlaySoft—its values, its employees, and its role in the market. With this change, IPS strengthens its position as a transformative force in the iGaming universe, ready to grow alongside its team.
“This isn’t just a new look; it’s a truer expression of who we are. The new brand represents our purpose, our values, and our belief in constant evolution. While the old brand spoke about what we do, our new brand tells the story of why we do it, what we believe in, and what drives us,” said Alex Rose, CEO of InPlaySoft.
InPlaySoft is present at iGB L!VE in London this week and, in addition to unveiling its new look, will present operators with its innovative auto-scaling platform technology for online casinos and sports betting operators.
InPlaySoft builds, delivers, and maintains scalable, stable, and fast-to-market iGaming platform solutions for casinos and sportsbooks—designed for operators aiming not only for success but for sustained long-term growth.
Identifying a gap in an already saturated market back in 2021, InPlaySoft rewrote the iGaming platform playbook from scratch with a cloud-first approach. This enables fast, automatic scaling and empowers operators to grow like never before. That’s what it’s all about: helping partners grow beyond even their most ambitious expectations.
When it comes to values, InPlaySoft lives by three core beliefs: that partners are royalty; that long-term growth outweighs quick wins; and that improvement never stops. The company also takes pride in being a globally local provider—offering true localization that works, with tailored content to create more engaged and loyal players.
For more information about InPlaySoft, visit: https://inplaysoft.com.
Source: GMB
