The data collected by the techfin company Paag, a payment facilitator and technology solutions hub, reveal player behavior patterns and offer insights by region, age group, and average ticket size—providing valuable understanding about the future of the regulated sector in the country.
With knowledge about the general profile of bettors, the report highlights a predominant preference for smaller bets. According to Paag's internal study, the average ticket value for Brazilian bettors on betting platforms is R$ 61.52 (US$11). It also notes that the majority of deposits made on betting sites are under R$ 100 (US$18.50) in more than 90% of cases.
Transactions exceeding R$ 1,000 (US$185) are concentrated within a small group of bettors and represent less than 1% of operations. However, this segment accounts for nearly 15% of the revenue.
For João Fraga, CEO of Paag, the data offers an important way to understand bettors and to define the best policies to ensure player protection on the platforms:
“We know that, quite often, data is restricted even within the sector itself. Understanding player behavior in betting platforms is essential to guide key policies and enhance safety in the industry, including identifying which measures would be most effective for the government to implement,” he said.
Age breakdown
With specific breakdowns, the report shows that players aged between 25 and 49 represent the largest share of operations and value transacted, making them the main drivers of the sector. Meanwhile, bettors aged 65 to 79, although a smaller group, represent the highest individual average ticket (R$ 71.79 / US$13.08). The main area of concern is among players aged 18 to 24, whose average ticket is similar to that of older age groups.
Regional presence
The study also highlights that the betting market in Brazil is widely spread out, with a strong presence in all regions of the country. In states like Paraná, Santa Catarina, and the Central-West region, average tickets are the highest in the country—above R$ 66 (US$12). São Paulo, in turn, leads in market share, being the top region in both volume and value.
Source: GMB
