Led by presidents Plínio Lemos Jorge (ANJL) and Fernando Vieira (IBJR), the initiative aims to reinforce collaboration between the two organizations through joint actions to combat illegal 'Bets' operations in Brazil, supporting legality, market integrity, and the protection of bettors.
The alliance comes at a time when the industry is under pressure from threats that could compromise its economic sustainability in the country and undermine the regulatory framework developed so far. The sector is expected to contribute more than R$4 billion (US$ 730m) in tax revenue to public coffers this year alone.
“This agreement shows that our sector is united and committed to promoting Responsible Gaming,” said Plínio Lemos Jorge, President of ANJL. “We share a common goal: ensuring the viability of a regulated betting market. We are facing a major challenge—an excessive tax burden could harm the industry and fuel the growth of illegal platforms, which already dominate a large portion of betting operations in Brazil.”
“The consolidation of this partnership is a concrete response to the challenges threatening the regulated environment in Brazil. Joining forces with ANJL amplifies our efforts against illegal operators, promoting greater safety for bettors and long-term sustainability for the industry. Combating illegal bets and defending a regulated market with a focus on Responsible Gaming remain our top priorities,” added Fernando Vieira, President of IBJR.
The agreement, delivered to SPA Secretary Regis Dudena, outlines various joint actions, including data sharing on unlicensed operators and awareness campaigns.
ANJL
Founded in March 2023, the National Association of Games and Lotteries advocates for the interests of its members and for a responsible and fair betting industry in Brazil, supporting sports, promoting safe betting practices, and contributing to the country’s economic development.
Its members include: Big Brazil e Loteria, Aposta Ganha Loterias, Fast Gaming, OiG Gaming Brazil, Ana Gaming Brasil, Esportes Gaming Brasil (Esportes da Sorte), SPRBT Interactive Brasil (Superbet), Defy, LBBR, Lucky Gaming, Reals Brasil, Gamewiz Brasil, BetBR, Versus Brasil, Sortenabet Gaming Brasil, Blow Marketplace, Vanguard, Digiplus Brazil, Clear Sale, Paag, Pocket Games, Propane, Zero Instituição de Pagamento, Microcash, Betbr, Pagstar Instituição de Pagamento, and Hiper Bet Tecnologia.
IBJR
The Brazilian Institute for Responsible Gaming (IBJR) was founded in 2023 and brings together leading national and international betting companies. Its mission is to build a sustainable, responsible, and transparent online betting ecosystem, always in support of a regulated market.
The institute operates under two fundamental pillars: combating illegal betting and promoting responsible gaming. “We believe that effective regulation is essential for boosting the sector, strengthening the economy, and ensuring security for both bettors and operators. That’s why we work actively to fight illegal betting operations that operate outside the law, harm the industry, and pose risks to society,” the institute emphasizes.
IBJR members include top companies such as: Alfa, bet365, BetBoom, BetMGM, NSX Brasil, Betsson Group, Entain, EstrelaBet, Flutter, Kaizen Gaming, KTO Group, Novibet, Skill OnNet, TQJ, OKTO, Better Collective, Clever Advertising, OneKey Payments, and GeoComply.
Source: GMB
