Arthur played a decisive role in consolidating the brand in Brazil, leading high-impact campaigns, such as those recently launched for the Casino and Sports Betting verticals, as well as the "Confia" concept, strengthening the company's local positioning.
In his new role, he will be responsible for supporting Betano's expansion and presence in other markets, with localized branding strategies.
"We had a steep learning curve to develop an emotional connection with Brazilian users. Now, the challenge is to bring this learning and sensitivity to other countries, respecting their cultural and sporting particularities," says Arthur Niggemann.
With Raquel's arrival, the Brazilian operation gains a leader with extensive experience in brand building, digital influence, and campaigns with strong cultural appeal.
The executive has worked at companies such as SHEIN, 99, and Claro, with a track record of accelerated growth strategies and intelligent use of data.
"I come to Betano with enthusiasm and a sense of responsibility. The sports betting market is vibrant, competitive, and full of opportunities. Marketing here needs to be more than visibility; it must generate connection, responsibility, and real value. My experience has taught me to look deeply at consumers, use data intelligently, and build brands that resonate with culture. That's what I want to help achieve here," says Raquel Arruda.
These changes reinforce Betano's commitment to sustainable growth, regional leadership, and cultural connection with fans and bettors from all regions.
Betano, one of the largest sports betting companies in Brazil, is a brand created to offer excellent experiences through its platform, available for desktop, laptop, tablet, mobile phone, and Android app.
The operator's goal is to continuously evolve the betting experience it offers to millions of customers and entertain sports fans in a fun and responsible way.
In Brazil, Betano holds the naming rights for competitions such as the Betano Brasileirão, the Betano Copa do Brasil, and the Betano Rei Super Cup 2025.
Betano is operated by Kaizen Gaming Group, one of the largest and fastest-growing operators in the world, with a presence in 19 countries and a strategic expansion plan to 26 markets by 2026.
Source: GMB
