The Vivo Keyd Stars athletes will be present at the venue, actively participating in the initiative, and the campaign invites fans and followers to be inspired by their gaming idols and turn their engagement into a concrete act of solidarity. At the donation site, it is important to mention the code T2800 or state that the donation is part of the campaign with EstrelaBet.
The initiative reinforces efforts to promote a culture of blood donation in Brazil. According to the Ministry of Health, in 2024, 1.6% of the Brazilian population donated blood. A total of 3,248,737 units of blood were collected in 2023 and 3,310,025 in 2024, according to the Ministry.
By May 2025, 831,518 units had already been collected. Blood transfusions, meanwhile, increased from 3,088,332 to 3,178,138 over the same period — a 2.9% growth.
"The gaming community is extremely engaged, and together with Vivo Keyd Stars, we believe in the power of that engagement for causes that create real impact. Donating blood is a simple gesture that can save many lives. We want this action to go beyond a one-time participation and encourage recurring involvement among fans," says Victor Blecker, Head of Branding at EstrelaBet.
"Donating blood is a way to support your team. In the game, we can heal or give that crucial cover. In this case, the team is society, when it needs it most. Taking part in this campaign with our players is a way to show that values like solidarity, team spirit, and commitment are shared across all sports — including eSports. We hope our fans embrace this idea and join us on this mission," says Hugo Tristão, CEO of Vivo Keyd Stars.
The campaign aims to raise awareness about the importance of self-sufficiency in this essential area of public health. To donate, individuals must be in good health, be between 16 and 69 years old, and present an official photo ID (RG, CPF, or driver’s license). Donated blood is separated into different components — such as red blood cells, platelets, and plasma — which can benefit multiple patients across various medical treatments.
Service – Campaign “Bet on Life – Be a Hero”
- Date: Monday, July 14
- Time: The team will be present from 10 a.m. to 12 p.m. Blood donations can be made from 8 a.m. to 5:30 p.m. on Monday.
- Location: Fundação Pró-Sangue – Posto Clínicas. Avenida Dr. Enéas Carvalho de Aguiar, 155, 1st floor – São Paulo
Book your time slot on the website and secure your spot to donate blood: www.prosangue.sp.gov.br
Source: GMB
