Wearing the brand’s jersey, Flamengo’s number 10 kicked off the first of a series of activations planned over the next 12 months.
“We believe Vpag plays an important role in the maturing of the market. Our commitment goes beyond payment infrastructure: we aim to create real impact for operators and perceived value for users. De Arrascaeta’s presence helps us tell this story with authenticity and closeness,” says Bernardo Bicarano, Commercial Director at Vpag.
De Arrascaeta was first announced as a Vpag ambassador during the SBC Summit in Rio de Janeiro earlier this year, at an event that gathered industry representatives and specialized media outlets.
Now, with the public activation, Vpag reinforces its strategy of connecting with end users and delivering a clear proposition to operators: visibility, performance, and technology integrated into a single solution.
The activation also marks the launch of the first promotional campaign involving the ambassador.
Named “Arrasca10”, the campaign offers a direct incentive for new users opening a Vpag account: by depositing R$10 (US$ 2), customers receive another R$10 to transfer to a partner betting site.
With this, Vpag strengthens its value proposition to consumers by offering real cashback, instant transfers, one-click and frictionless account creation with operators, and other noticeable advantages, while fostering a transparent and measurable connection between operators and a qualified base of bettors.
“The ‘Arrasca10’ campaign was born from the idea of creating a low-risk initial deposit offer, focused on fun. It’s designed for a mass audience, especially those just entering the betting world.
“While we know Vpag operates in a niche, we’re developing more mainstream-oriented products, aiming to break away from the sector’s closed culture and adopt more open and accessible strategies. In this context, De Arrascaeta was a perfect fit: a clean-cut athlete, widely recognized and associated with positive values that help connect the brand with a broader audience in an authentic way,”
says Marcos Coura, Product Director at Grupo Eightroom Vpag.
Vpag continues to consolidate its position in the sector as a specialized solution for the iGaming market, combining technology, agility, and performance-driven activation strategies for operators, along with real benefits for bettors. Operated by Pay S.A., a payment institution authorized by the Central Bank of Brazil, Vpag offers a secure experience tailored to the sector’s needs.
Learn more about Vpag at https://vpag.com/business
Source: GMB
