The marketplace addition highlights the next chapter in the partnership between the two companies, giving operators more ways to deliver real-time, personalised experiences that adapt to the needs of every player.
Optimove’s Digital Experience Platform helps operators tailor content and experiences to reflect the preferences, behaviours and needs of each individual player. Powered by AI, it supports marketing teams in delivering more relevant messaging based on where a player is in their journey.
The strengthened partnership between Flows and Optimove unlocks enhanced ways for operators to connect systems that don’t naturally work together.
Through Flows’ orchestration and integration layer, clients utilising Optimove can now gain instant access to Opti-X, enabling their teams to trigger personalised campaigns using real-time behaviours, internal logic or enriched data from across their tech stack.
The result is a faster, more flexible way to build and launch new features and experiences without dependency on developers.
Daniel de Souza, VP Commercial at Flows, said: “Having worked at both Optimove and Flows, I can see the tangible benefits of connecting these tools. Operators gain greater flexibility to create personalised, fully connected experiences, driven by the power of Opti-X within the Flows ecosystem.
The Opti-X platform is a powerful system, but when combined with Flows spin by spin level of data, operators can activate different strategies in real-time data. This will give the product teams freedom to move faster, smarter and bring more meaningful experiences to the end customer.”
Matthew Gilbery, Director of Personalisation, said: “The real winners are iGaming operator marketing teams. Flows adds a powerful layer of agility to personalisation by connecting data, systems, and logic in real-time. Through its integration with Opti-X, marketing teams can launch hyper-personalised player experiences instantly, without relying on developers.
This collaboration brings the power of Positionless Marketing to life enabling teams to move faster, adapt quickly, and deliver campaigns that truly reflect each player’s needs. We’re truly excited about the possibilities this partnership unlocks.”
Flows
Flows is a no-code automation platform designed for the iGaming industry, enabling businesses to integrate their technology stack, orchestrate data, and automate workflows seamlessly. With Flows, operators can build and launch new features and products faster without relying on developers, driving innovation and efficiency in their operations.
At Flows, our mission is to make businesses more proactive, productive, and profitable by giving them the power of digital automation and the freedom to create without code. Flows Omni is the next step in that mission, setting a new standard for player engagement, loyalty, and omnichannel innovation. Visit Flows.world for more information.
Optimove
Optimove is the creator of Positionless Marketing and the #1 Marketing Solution for iGaming and sports betting operators.
Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalised engagement with existing customers.
Recognised as the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012.?
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.
For more information, visit www.optimove.com.
Source: GMB
