The investment is part of the brand's strategic plan for the second half of 2025, reinforcing BETesporte's commitment to participating in initiatives that offer increasingly engaging and accessible experiences for those who live a passion for football.
"This partnership with CazéTV represents much more than brand exposure. We are joining forces with a channel that has revolutionized the way football is broadcast in Brazil. CazéTV has democratized access, bringing lightheartedness, humor, and a language that truly resonates with fans. It's a direct connection with our audience," says Vinicius Nogueira, CEO of BETesporte.
This move comes at a time of BETesporte's consolidation in the national sports scene. In the first half of the year, the company sponsored 11 state championships and is currently present in major tournaments such as the Copa do Nordeste, the Brazilian Championship Series A and Series B, as well as the Brazilian National Team's matches in the World Cup qualifiers.
In addition to its strong presence in competitions and broadcasts, BETesporte also connects with the public through prominent ambassadors, such as Zico, Vampeta, and other influencers, who represent the passion, irreverence, and tradition of Brazilian football.
This new phase reinforces BETesporte's positioning as a brand that lives sports in all its dimensions: on the field, on the screen, and in the hearts of fans.
Source: GMB
