GMB – Yggdrasil is known for its innovative approach to game development. What are the most exciting releases this year?
Jose Simon Kadala – Our most exciting releases this year are from our Vyking saga. We developed this series with different mechanics, where Vikings fight in various locations and face different enemies.
How does Yggdrasil balance innovation with the familiar mechanics that many players look for?
We’re always looking at what we can do differently in a game or mechanic—from the math and payout rate to animations and reel spin speed. All of this enhances the player experience while keeping the games and mechanics they’re already familiar with.
What sets Yggdrasil’s game offering apart in such a competitive market?
I believe Yggdrasil has always been recognized for having some of the best graphics and animations in the industry, which is even more evident in our recent releases like 4FoxxCrew and MexoMax 2.
Yggdrasil has strengthened its partner network through the YG Masters program. What impact have these partnerships had on your expansion strategy?
At Yggdrasil, we understand it’s impossible to create games that appeal to every audience. That’s why the YG Masters program was created—to fill that gap by allowing our partners to develop games with different styles that resonate with specific audiences and markets.
Which regions or operators are currently a priority for your commercial growth?
Our main priority this year is to fully develop the Brazilian market and be available with as many operators as possible. We’re also focused on the North American market with an upcoming release. Another market where we’ve seen strong growth is Spain.
With Brazil’s regulation progressing, what are Yggdrasil’s plans to enter or expand in the country?
Brazil is one of our top priorities in 2025. We’re already live with 3 of the top 5 operators and in the process of integrating with 28 more key brands.
How do you view the potential of Latin America as a strategic region for iGaming?
I see huge potential in Latin America, especially for operators who understand the local market, speak the players’ language, and know the challenges with payments and currency. The key is understanding the player’s real purchasing power and how exchange rate fluctuations strongly impact the region.
Does Yggdrasil plan to develop content or campaigns specifically for the Brazilian audience?
Absolutely. This year, we’ll launch our first campaign in the Brazilian market, using our gamification tools adapted and translated for the country. The campaign will distribute around R$100,000 by the end of the year.
What regulatory challenges do you see as most relevant when operating in Latin America, particularly in transitional markets like Brazil?
The main challenge as a supplier is the lack of long-term vision and the constant regulatory changes that affect development timelines and priorities. Another tough issue in markets like Brazil, Mexico, and Argentina is the high tax burden, which can reach up to 50% for suppliers.
How is Yggdrasil preparing to meet the technical and legal requirements of Brazil’s upcoming regulation?
I can confirm that we currently meet all regulatory requirements in the Brazilian market. We’re even considering opening a company in Brazil to be closer to our clients.
How important is game localization for Yggdrasil when adapting to specific cultures like Brazil?
Extremely important. More than just customizing visuals and animations or copying mechanics that work locally, we aim to adapt the player experience. This includes converting euro values to reais, adjusting game math to local player behavior, and ensuring accurate, error-free translations. These details make all the difference.
Can we expect to see Brazilian themes in future releases—like Carnival, football, or other local cultural references?
Yes, absolutely. But rather than using generic themes, we want to work with brands that are truly recognized by the public—like “Jogo do Bicho,” for example.
Yggdrasil participates in major events like ICE, SBC, and SiGMA. Are you planning to attend BiS SiGMA Americas or other events in South America?
This year, we participated in both events in Brazil and also at BiS SiGMA Americas. Our commercial team includes people from Brazil and Mexico. Besides speaking the language, we understand our clients’ challenges and how the market works. That gives us a unique advantage. In 2025, we’ll be back at those events and at G2E in Las Vegas.
What role do these gatherings play in building strategic partnerships and positioning the brand in new markets?
As a Mexican, I can say nothing replaces in-person time with operators. That kind of contact is priceless, and at conferences, we can solve things in minutes that might take weeks over email. These regional events are a unique opportunity.
Source: Exclusive GMB
