“Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem,” commented Georgi Mihaylov, Deputy CEO at EGT Digital.
“It arms our operator partners with the intelligence and agility they need to craft personalized, real-time experiences that boost retention and long-term player value. This is not just an enhancement – it’s a competitive edge in the fast-evolving market.”
Optimove’s Positionless Marketing approach breaks down silos and empowers marketers to act swiftly and autonomously, aligning perfectly with EGT Digital’s commitment to providing flexible, scalable solutions across casino, sportsbook, and lottery verticals.
“EGT Digital is pushing the industry forward with an agile and future-focused platform,” said Motti Colman, VP Revenue, Gaming at Optimove.
“Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyze data, generate creative assets, and launch self-optimizing campaigns without waiting on anyone else.”
This partnership will bring numerous benefits to operators using X-Nave platform. It will enhance player retention through deeper personalization and will streamline marketing operations with AI-driven insights, while launching smarter campaigns faster and maximizing player lifetime value.
EGT Digital remains committed to delivering innovation that drives growth. The collaboration with Optimove sets a new standard for marketing performance in the iGaming industry.
EGT Digital is a next-generation tech company focused on providing products across all online gaming verticals: Sportsbook, Casino, and Lottery games, as well as the all-in-one solution - the X-Nave iGaming platform. It empowers operators to leverage from EGT’s immense industry experience combined with fine grain technologies and the ebullience of one of the fastest-growing enterprises on the market.
The company is focused on servicing operators in regulated markets, helping them achieve competitive advantage and supporting them with revolutionary tech innovations, constant improvement of the product, and continually expanding its portfolio, all backed up by the best business intelligence and process automation.
EGT Digital is a company part of the Euro Games Technology (EGT) Group, headquartered in Bulgaria and being amongst the fastest growing enterprises in the global gaming industry.
Optimove is the creator of Positionless Marketing and the #1 Marketing Solution for iGaming and sports betting operators.
Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalised engagement with existing customers.
Recognised as the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012.
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.
Source: GMB
