The expanded 32-team tournament resonated with audiences in Latin America, driven by the performances of clubs such as Fluminense and Palmeiras and the chance to see top regional teams face off against European giants.
The tournament is currently Kambi’s biggest betting event of the summer, propelled largely by the high levels of engagement in Latin America where Kambi is the sportsbook provider to leading brands including BetPlay, BetMGM, BetWarrior, KTO, RushBet and Stake.
Kambi’s Bet Builder continued to deliver impressive results, with the feature accounting for more than 40% of all pre-match bets placed in Latin America throughout the duration of the tournament.
Simon Noy, SVP Trading at Kambi, said: “Latin America truly embraced this new era of the Club World Cup. The passion from fans was clear, and when paired with Kambi’s comprehensive, marketleading offering and cutting-edge AI-driven pricing and trading, it created the perfect environment for high engagement and operator success.
"Furthermore, the Club World Cup reinforced just how vital it is to tailor the sportsbook experience to each region. This summer showed that when you combine strong brands with a relevant, engaging betting experience, the results can be exceptional — and Latin America proved that in emphatic fashion.”
Kambi
Kambi Group is the home of premium sports betting services for licensed B2C gaming operators. Kambi’s portfolio of market-leading products include Turnkey Sportsbook, Odds Feed+, Managed; Trading, Bet Builder, Esports, Front End and Sportsbook Platform.
Kambi Group also operates esports data and odds supplier Abios, front end technology experts Shape Games and cutting-edge AI trading division Tzeract.
Kambi Group’s partners include ATG, Bally’s Corporation, Corredor Empresarial, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive and Svenska Spel. Kambi Group employs more than 1,000 staff across offices in Malta (headquarters), Australia, Denmark, Philippines, Romania, Sweden, the UK and the United States.
Source: GMB
