To celebrate the moment, Superbet hosted a friendly match between 'Amigos do Cafu' (friends of Cafu) and 'Amigos do Lugano', featuring two of São Paulo FC’s eternal idols and brand ambassadors. Cafu, the captain of Brazil’s 2002 World Cup-winning team and a product of São Paulo’s youth academy, represented the excellence forged at the club in the 1990s. Diego Lugano, a symbol of grit and leadership, embodied the winning spirit of the following decade. Both were key figures in São Paulo’s Copa Libertadores and FIFA Club World Cup-winning squads.
According to Alexandre Fonseca, CEO of Superbet, this new phase reflects the company’s mission to be present where football is built and to further strengthen the bond between sponsor and club history.
“SuperCT is a symbol of our philosophy—to invest where São Paulo FC’s sporting success is made: in development, in the day-to-day training, in the foundation that supports the athlete’s performance. We’re going beyond just having a logo on the jersey. We want to leave a legacy. This is our way of showing the fans that we believe in São Paulo FC—today and in the future. For Superbet, it’s an honor to be part of this story and help build new chapters together with the fans and the club,” Fonseca emphasized.
The naming rights for the training center reinforce the brand’s pride in contributing to the present and future of São Paulo FC, bringing the sponsor even closer to the fans and the club’s identity.
Superbet Group is a technology and entertainment company founded in 2008 in Romania, with a mission to provide top-tier entertainment in sports and gaming.
Present in 12 countries, Superbet has been operating in Brazil since 2023 and was the first company to obtain a federal license to operate in full compliance. As the main sponsor of clubs such as São Paulo FC and Fluminense, the company promotes Responsible Gaming practices and is a leader in compliance and good governance. It is also a member of the International Betting Integrity Association (IBIA), a non-profit trade association that represents the integrity interests of the world’s leading regulated betting operators.
For more information: https://superbet.bet.br/.
Source: GMB
